Free marketing workshop hosted by Versa for small business owners looking to grow in Columbus and online. The goal of this workshop is to demystify digital marketing and give small business owners clear action steps for growth.

1) Website SEO, topics include:
- "Top-of-the-Funnel" Calls-to-Actions (CTAs)
- Keywords and Backlink Gap Analysis
- Meta Titles, Descriptions, Images, and SCHEMA
- Google My Business Listing

2) Google Ads, topics include:
- Google Ads Vs. Google Ads Express
- Setting Up and Segmenting Campaigns
- Understanding Different Ad Types (Text, Map, Display, Video)
- Targeting Your Email Lists (Full Circle Strategy)

3) Online Review, topics include:
- Setting Up Review Email Template
- Industry Specific Review Platforms
- Having an Online Review Strategy
- Google My Business Reviews

Workshop leader, Dustin Pearce, is Digital Marketing Director at Makeshark.com in Columbus, Ohio. Dustin has helped local small businesses increase SEO and sales 200–600% annually. Previously, Dustin helped build national brands like Hulu, Kroger, Huffy Bikes, and Orbit Gum.