Launching & Growing B2B Products in the Age of AI

Be honest: AI has you both excited and uneasy... Right?

AI is everywhere. In every proposal, every roadmap, every social media post, every headline.

You know it's going to reshape products, markets, and careers. Maybe even yours.

But between the hype, the pressure, and the uncertainty, it's hard to know what's true and what to do next.

While investment in AI is accelerating, companies are struggling to turn those investments into measurable outcomes. Studies (MIT, McKinsey) show that most B2B AI initiatives still fail to deliver tangible ROI.

This creates a real challenge for you as a PM or product leader:

• You've spent your career mastering the art and science of building products people love.
• But now AI is rewriting the rules. And you're being asked to play a new game, fast.

And, if you're honest with yourself, you're asking yourself some critical questions:

• How do I build something meaningful in a world that's changing this fast?
• And what does it mean to be a great product leader when the tools, skills, and expectations are all changing at once?

If you're like many PMs, you're feeling:

• Pressure from leadership to "have AI" without a clear definition of success.
• Uncertainty about how to measure ROI or create value in AI-powered products.
• Misalignment between product, go-to-market, and delivery teams.
• A flood of new tools and buzzwords, but not enough clarity on what actually works.
• The quiet fear of falling behind if you don't move fast enough.

We get it. Leading teams through this tech shift, trying to turn possibility into real, measurable value, is kind of insane right now.

We've felt the tension between innovation and practicality, hype and execution, vision and validation.

AI might be new, but the challenge of building products that matter is timeless.

And right now, PMs like you are being asked to navigate both at once.

You need more than vague strategies and surface-level AI talk

You need something real. Practical. Actionable.

You need:

• Clarity on what's actually changing in building products and what product fundamentals still hold true.
• Confidence in your roadmap, even when the technology is evolving fast.
• Alignment across your organization, so your AI initiatives create real business impact.
• Growth in your own craft as a PM — using AI not just in your products, but in how you work.

Because you know as well as we do that Product Management is meant to define change, not just react to it.

Because you know that when you can lead with clarity, you don't just survive change, you define it!

So, that's what we're going to give to you.

Join Daniel Elizalde, author of The B2B Innovator's Map, and the Product Jedi, Shardul Mehta, on the next edition of Street Smart Product Manager Live! for a live conversation on what it really takes to launch and grow products in the age of AI.

This isn't another hype session or tool demo. It's a candid, practical discussion about:

• What's truly different about building and scaling AI-powered products.
• How PMs can drive alignment and ROI across product, engineering, marketing, and GTM teams.
• The 6 stages of B2B product innovation, what's still true about it today, and what's new in the age of AI.
• How AI can become part of your product's feature set and part of your PM toolkit.

You'll walk away with truth, grounded insights, and practical tactics that you can apply right away.

Meet Your Expert Guides

Daniel Elizalde — 20+ years of experience leading product innovation across industries as a product executive, author, advisor, and educator. Currently, VP of Product at ReUp Education. Previously, VP and Head of IoT at Ericsson, and Head of Products at Stem, an AI-powered energy storage company in Silicon Valley. He's taught at Stanford, is an advisor at Greentown Labs and Third Derivative, has trained more than 1,500 product professionals worldwide, and is the author of the The B2B Innovator’s Map, a best-selling book on managing the uncertainty of early-stage innovation.

Shardul Mehta — He's been recognized as a "Product Jedi." 30+ years in product management and entrepreneurship, 4x founder, thought leader, mentor, writer, speaker, and veteran of startups and Fortune 100 enterprises across a variety of industries. Shardul has launched and grown products from 0 to $100M+. He writes one of the fastest-growing and most practically applicable newsletters for PMs worldwide, and is the host of Street Smart Product Manager Live!

Daniel and Shardul have both walked the path that today's B2B PMs and product leaders are trying to navigate — leading complex products, bridging strategy and execution, and driving innovation that actually delivers business value.

Together, they offer a rare blend of depth and practicality, combining timeless B2B strategy with the new realities of AI. They've lived the challenges your team faces: aligning stakeholders, proving ROI, and scaling products that deliver measurable customer and business value.

Why You Need To Attend

B2B product managers and leaders face a dual challenge: building products that use AI effectively, and learning to use AI as a force multiplier in their own work.

We're going to provide a realistic, actionable roadmap for doing both. You'll gain clarity on how to integrate AI into your product strategy and workflow without losing sight of fundamentals like customer value, go-to-market alignment, and sustainable economics.

If you're feeling the tension between AI ambition and business reality, or wondered how to make AI actually drive results, this session will give you the frameworks, stories, and practical ideas to move forward with confidence.

In 1 hour, you'll have a clear roadmap:

• A framework for building and growing AI-powered B2B products
• Insight into what's changed, and what remains true about great product management
• Tactics for aligning your cross-functional teams around AI initiatives
• Ways to measure and communicate ROI for AI investments
• New ideas for using AI as part of your PM toolkit to make better decisions, faster

React. Or proact. Your call.

We're 2 years into the AI hype cycle and you have a clear choice.

You can keep reacting to the noise — chasing features, hype, and mandates that lead nowhere.

Or you can lead with purpose, clarity, and conviction — turning AI from an obligation into a true advantage.

The difference? Understanding what matters, what's changing, and how to navigate both.

🎟️ Join us live to learn how to launch and grow AI-powered B2B products with confidence, and become the kind of product leader the future will depend on!

Event notes:

• Replay will be available to those who register.
• Paid Subscribers of the Street Smart Product Manager newsletter get everything needed to apply the learnings right away, including replay, transcript, slides, and notes. Additional companion materials may be available. (Specific materials vary per event.)
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