Launch Your Purpose-Driven Online Business

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Agenda

Step 1 Finding Your Purpose

Readings:

The Purpose Lifestyle

Learning Objectives:

( ) Develop a Personal Purpose Proposition statement

( ) Develop an entity Purpose Proposition Statement

Step 2 Your Vision and Free Website

( ) Create a new or existing gmail account for your new entity

( ) Build your free website

( ) Add your backstory and self-narrative

( ) Publish your 1 page website and do a little happy dance!

Step 3: Get Legal (obtain EIN)

Reading

Starting Your Business From the Unemployment Line

Learning Objectives

( ) Complete sf4 form online to obtain Employer Identification Number (EIN) at IRS.gov (sole proprietor or new nonprofit organization). For additional help call the IRS and file over the phone 1 800-829-4933

Step 4: Banking and Online Sales

Learning objectives

( ) Open a business bank account

( ) Connect new bank account to e-commerce (i.e. square, stripe, paypal, eventbrite, youcanbook.me, createspace, lulu, etc.)

( ) Connect e-commerce weblink or embedded code to new website as a service offering or product

Step 5: Business Model

Learning Objectives

( ) Complete 1-page business model

( ) Update price points, products and services to website

( ) Sell or donate a minimum of 3 services or products and list 3 recommendations/quotes/pictures on your website

( ) Create an accountability calendar to plan and track consistent work hours

*Ongoing Learning Objectives

( ) Update website and create marketing tools to push traffic i.e. blog

( ) Call, mass mail, email, or properly solicit to obtain at least 100 direct asks through meetings or live calls to potential targets

( )Track these 100 direct asks, evaluate your win percentage and feedback from NOs, stay positive and don’t burn bridges. If possible gain more insight from these 100 direct asks and go back to your business model and make edits from your new information

( ) Book a Purpose University online-coaching consultation at least once per month to serve as an accountability partner to provide great advice, networks, and follow-up