“Launch Facebook Ads That Convert” is a 4-week course led by Dan Grech of BizHack Academy. In this hands-on course, you’ll launch ads on Facebook, Instagram, Messenger and the Facebook Audience Network. We’ll get you set up on Facebook Business Manager and with the Facebook Pixel, launch a video ad campaign targeting your ideal customer, and help you analyze the results to extract learnings and optimize future campaigns. This four-week course is ideal for business owners and marketers who want to quickly learn how to use social media advertising to generate profitable leads and sales for their business.

No Prior Advertising Experience Required. Seating is Strictly Limited.

What You Will Get

• Weekly Class Session(s) – in-person or live webinar
• Copy of Class Presentations
• How To Videos for Technical Onboarding to class platforms
• How To Videos for Technical Onboarding to Facebook Business Manager
• How To Worksheets
• A Peer Network of Business Owners and Marketers
• Access to a Members-Only Discussion Group
• Access to Google Classroom with Class Material
• Email Support
• 1:1 Coaching (Additional Cost)

We’ll use these tools:

• Ads Manager
• Creative Hub
• Audience Insights

You’ll learn how to:

• Create a free video in minutes that can be used in your ad
• Retarget people who’ve shown an interest in your business
• Leverage strategic feedback from experts and your peers

You’ll get:

• BizHack’s 10 Commandments of Facebook Advertising
• Case studies of how small businesses use online ads to grow
• Access to a dynamic network of Miami business owners and marketers

Location:

The Idea Center at Miami Dade College in downtown Miami

Days and Times:

Four Wednesdays from 9 am to 12 noon on November 13, 20, December 4, 11

Weekly Breakdown

• Pre-Work - Facebook Business Manager Setup + Overcoming Technical Hurdles
• Class 1 - (Wednesday, November 13, 9 am-12 noon) - The Four Pillars of Facebook Ads + Find Your Ideal Customer
• Class 2 - (Wednesday, November 20, 9 am-12 noon) - Craft Your Offer + Message
• Class 3 - (Wednesday, December 4, 9 am-12 noon) - Create a Thumb-Stopping Video
• Class 4 - (Wednesday, December 11, 9 am-12 noon) - Interpret Your Results + Retarget Your Prospects

Important note:

• No class on Thanksgiving week - Nov 27

About Lead Instructor Dan Grech

Dan Grech is the founder and lead instructor of BizHack Academy, which provides digital marketing training to nonprofits and businesses across South Florida. He was the News Director at WLRN (Miami’s NPR station) and was part of a Pulitzer Prize-winning team at The Miami Herald. He co-hosted Miami’s first podcast, Under the Sun. He’s worked at The Washington Post, Marketplace and PBS’s Nightly Business Report. He’s also worked as the head of digital marketing at two software startups and the nation’s largest Hispanic-owned energy company. Dan is an active member of the South Florida startup ecosystem, where he’s mentored companies at the Goldman Sachs 10,000 Small Business Program, Babson College's WIN Lab, StartUP FIU, The Idea Center at Miami Dade College, the Watson Institute at Lynn University and the Inter American Development Bank. And he’s taught at top universities including Princeton, Columbia and University of Miami. Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU.

About BizHack Academy

BizHack Academy is Miami’s top provider of digital marketing training to nonprofit executives, government officials, business owners and marketing professionals. BizHack was named one of Miami’s top startups in 2019 by The Miami Herald. And it was selected for the 2019 Goldman Sachs 10,000 Small Business Program. Since 2015, BizHack has trained more than 5,000 professionals in Miami and worked with more than 300 companies including NBCUniversal, Univision, The Related Group, Whirlpool, Novartis, Wells Fargo, Copa Airlines and Royal Caribbean.