Feb

Launch Event: Guide to Audience Revenue and Engagement

by Tow Center for Digital Journalism, Columbia Journalism School

Event Information

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Date and Time

Fri, February 9, 2018

4:00 PM – 6:00 PM EST

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Location

Brown Institute for Media Innovation

Columbia Journalism School

New York, NY

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Event description

Description

Join us for the launch of the Guide to Audience Revenue and Engagement, the latest research report for publishers from the Tow Center for Digital Journalism, the Membership Puzzle Project at New York University, and the Institute for Nonprofit News. The report offers detailed strategic and tactical advice to digital news publishers who want to grow their sources of direct audience revenue (including membership, subscription, and donation) while strengthening their journalism and deepening their relationships with readers. The report’s findings are based on hundreds of interviews and visits with news sites over three years.

Authors Elizabeth Hansen and Emily Goligoski will present highlights from the research. The event will conclude with a panel of guests from the Intercept, De Correspondent, and INN discussing the state-of-the-art for audience revenue in digital news and future directions in audience engagement.

Research Leads

Elizabeth Hansen (@ehansen02) is a Senior Research Fellow at the Tow Center for Digital Journalism at Columbia University, and a Research Fellow on the Single Subject News Project at the Shorenstein Center for Media, Politics, and Public Policy at the Harvard Kennedy School of Government.

Emily Goligoski (@emgollie) is research director for the Membership Puzzle Project, a collaboration between the Dutch journalism platform De Correspondent and New York University. She previously worked as a user experience research lead in The New York Times newsroom.