Emerging Platforms:

A look at blockchain’s rising role in digital advertising

LA AdTech is bringing insights into emerging platforms that impact the digital advertising industry. Many are familiar with bitcoin as a digital currency but the underpinning is a technology called blockchain.

Having first made waves in the finance industry several years ago, blockchain is poised to become the break-out technology for digital advertising as the industry searches for solutions to a broken and opaque supply chain.

Blockchain also has the potential to wipe out fraud - tackle bot traffic, domain spoofing or even a Methbot. Its potential is vast but first we have to understand what it is and how it works.

Join us for a panel discussion to learn:

• What blockchain is and why you should know about it;

• How it can work with existing standards approaches, such as ads.txt;

• How blockchain technology can change the transparency game and clean up the supply chain;

• How blockchain can be used to combat fraud;

• And specific protocols and products in development.

SCHEDULE
6:00-6:30pm - Registration
6:30-7:15pm - Discussion
7:15-7:30pm - Q&A
7:30-9:30pm - LA AdTech Networking + MetaX House Warming Party

Moderator
Hunter Gebron, MetaX

Panelists:

• Fred Askham, Associate Director of Analytics, Ideas Made Measurable (Boulder, CO)
• Shailin Dhar, Co-founder - Director of Research, Method Media Intelligence
• Emmett O’Keefe, Senior Vice President of Advocacy, Data & Marketing Association
• Ken Brook, CEO, MetaX

LIMITED validated parking is available on a first-come-first-serve basis at the MetaX HQ office building parking garage (3110 Main St.) off of Main and Marine St. Otherwise, street parking (watch signs) and ride-sharing services recommended.

Thank you to MetaX for hosting the panel and for the party. Also a special thanks to Nicole Jordan (Radix Collective) and Tony Winders (Winders Consulting Group).    

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