Thursday, September 4

Know Your Numbers: Mastering Cash Flow & Profitability

A hands-on finance workshop to help you take control of cash flow, understand profitability, and make smarter decisions with confidence.

By Durable

Date and time

Location

SLX Work Club

470 West 200 North Salt Lake City, UT 84103

Refund Policy

Refunds up to 7 days before event

Agenda

9:00 AM - 9:30 AM

Welcome & Owner’s Finance Mindset

Why financial clarity matters and the top mistakes small businesses make.

9:30 AM - 10:30 AM

Building Your 13-Week Cash Flow Forecast

Step-by-step walkthrough of the template. How to input data, forecast cash flow, and spot red flags early.

10:30 AM - 11:30 AM

Decoding Profitability

Profit vs. cash flow explained. Understanding EBITDA, net income, operating profit, and free cash flow — and when each matters.

11:30 AM - 12:00 PM

Monthly Financial Review Framework

What to review monthly, what to ignore, and how to build a financial scorecard for accountability.

12:00 PM - 1:00 PM

Lunch & Peer Discussion

Network and learn from other businesses and peers facing similar challenges.

1:00 PM - 1:30 AM (+1 day)

Action Planning

Build your cash flow forecast, set up your review checklist, and define next steps.

About this event

Event lasts 4 hours 30 minutes

Most business owners fly blind when it comes to their numbers. They check the bank balance, glance at QuickBooks, and hope for the best. The problem? Cash flow and profit aren’t the same thing — and knowing the difference can make or break your business.

This workshop is your crash course in financial clarity, ideal for business owners, key leaders, and finance professionals operating within a small business looking to elevate their chops.

We’ll start with the 13-week cash flow model — the most powerful tool an operator can have — and teach you how to use it to forecast, prepare for shortfalls, and make better decisions with confidence. Then, we’ll dig into profitability. You’ll learn what EBITDA, net income, free cash flow, and operating profit really mean — and how to calculate them in your own business.

This isn’t theory. You’ll work hands-on with your own numbers, build a forecasting system, and leave with tools you can implement the next day. By the end of this session, you’ll have a clear picture of what you’re actually earning, where the money is going, and how to make your business more profitable.

Finance doesn’t have to be intimidating. With the right frameworks, it becomes the ultimate decision-making tool. If you’re ready to stop guessing and start running your business like an owner, this workshop is for you.

Frequently asked questions

Who is this workshop for?

Business owners, founders, and key leaders who want financial clarity and better decision-making tools. No CPA required — this is practical finance for operators.

What will I walk away with?

A 13-week cash flow forecast, a simple budgeting framework, a monthly financial review checklist, and the confidence to know exactly what you’re earning.

Do I need to bring anything?

Bring your laptop and access to your financial data if possible. We’ll provide templates, worksheets, and lunch.

Organized by

Durable

The Durable Small Business Series brings together a curated community of small business owners, investors, and operators from across Utah.

Our events focus on meaningful conversations and quality programming — from speaker series and fireside chats to hands-on workshops.

Beyond events, Durable offers business advisory, leadership coaching, and curated peer groups, helping you build a durable, profitable business.

$271.13