Know Them. Serve Them. Keep Them: A Customer Growth Workshop.

Getting a business off the ground starts with understanding who you’re building it for and what they care about. In this workshop session, you’ll learn two proven frameworks, the Ideal Customer Profile (ICP) and the Bowtie Funnel, to help you identify how to attract the right customers, earn their loyalty, and grow over time.

We’ll walk through how to define your ideal customer, visualize their journey from awareness to repeat purchase, and use real customer feedback to keep improving your approach. Whether you’re running a local shop, launching a service, or building something new from scratch, you’ll leave with clear, practical frameworks to focus your energy where it matters most: on knowing, serving, and keeping your customers