Keywords to Conversations: Build Your Brand in the Age of Genererative AI

Generative AI is not just changing search; it's fundamentally changing how people consume information. Effective SEO is the critical foundation for earning the trust and authority required to be cited by generative AI tools, but your strategy needs to go beyond the foundation.

The challenge is clear: Your audience no longer just clicks a link; they want a credible, complete answer cited by a trusted authority. If your brand isn't positioned as the definitive source, you risk being completely cut out of the new conversational search loop.

In this session, we’ll provide a practical framework for moving your digital strategy beyond simple keyword rankings to building genuine brand authority that generative AI systems (and your audience) can confidently cite.

What you’ll learn:

• The Authority Blueprint: How to shift your content strategy from solely pursuing keywords to establishing the fundamental authority (E-E-A-T) required for AI citation.
• Content for Citation: Discover the technical and structural changes (like advanced Schema Markup) necessary to make your content legible and usable by generative models.
• Brand Voice in the AI Era: Practical steps to ensure your mission and authentic voice are reflected in the snippets and summaries presented by AI systems.

Join us to learn how to turn the AI revolution into your organization's greatest advantage! Stick around for the last 10 minutes for a quick Q&A.

Can’t make it to the live event? Snag a copy of the recording by messaging Jenny at jenny.russ@nexusmarketing.com.

🗣️ About the Presenter

Jenny Russ, Client Solutions Manager at Nexus Marketing

Jenny is a practiced digital marketer with 4+ years of experience in demand generation for the mission-driven sector. Currently she serves as a Client Solutions Manager at Nexus Marketing, helping mission-driven brands build SEO strategies that drive lead generation. Jenny is also a proud alumna of Emory University in Atlanta, GA. In her free time, you can find her reading or at a workout class!

💼 About Nexus Marketing

Nexus Marketing is a trusted partner for SEO and digital marketing in the mission-driven sector. We specialize in helping businesses selling into the nonprofit, healthcare, association, education, and faith-based sectors build powerful inbound lead generation through SEO, content marketing, and customized strategies.

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