June Lunch-n-Learn 2: Better Product Definition- Begin with the End in Mind

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June Lunch-n-Learn 2: Better Product Definition- Begin with the End in Mind

By NextCorps

When and where

Date and time

Wednesday, June 21, 2017 · 11:30am - 1pm EDT


High Tech Rochester BetaSpace 250 E. Main Street, 3rd Floor Suite Rochester, NY 14604



Creating a new product often requires new approaches and cutting edge technology to capture the market. As the path forward is seldom a straight line, it’s nice to learn from someone who’s “been there, done that!”

  • Defining your new product in terms of its intended purpose, audience and functionality is critical to success. How is this done?

  • Determining the flow of information associated with the device and any device/system connectivity is a must. What’s the best approach?

  • Gaining customer acceptance of your product using initial prototypes and determining any market resistance (including price sensitivity) is required as part of the development process. How can this be optimized?

For a more efficient new product launch, join Sparton and explore various development approaches.


  • Dennis Hoffman, Quality and Regulatory Manager and QMS Management Representative for the Sparton Design Center

  • Tom Schuhmacher, Software Engineering Manager at the Sparton Design Center.


Parking is available in both the Mortimer Street Garage and the St. Joseph's Garage. The skyway from the Mortimer Street Garage is closed, so you if you park there, you will need to walk or take the elevator to street level, cross the street, and enter Sibley Square on the ground floor. Take the elevator, stairs, or escalator to the third floor. The skyway from the St. Joseph's Garage is still open for use. The HTR BetaSpace is located on the East Main Street side of the Sibley Building- look for the HTR window decals and you'll know you've found it!

About the organizer

Organized by
NextCorps is a nonprofit catalyst for entrepreneurship and innovation-based economic development. We apply business expertise and network connections to aid in the formation and profitable growth of companies in the Rochester area and the Finger Lakes Region of Upstate New York.