Human-First Branding: How it Cuts Through the Clutter in an Ever-Evolving World.
As content floods every feed and AI is changing the marketing landscape faster than ever, a strong brand is more important than ever. In this talk, Veronique Zayas, HatchMark Studio, Founder/Strategy & Development, explores how human-first storytelling helps brands build lasting relationships in a world of infinite options and shrinking attention spans. Drawing from her work at HatchMark, she'll share examples of companies and leaders that have earned loyalty not by shouting the loudest, but by showing up with clarity, consistency, and humanity.
We'll talk about:
- Why storytelling is your brand’s sharpest tool
- How to stay authentic when everything feels templated
- Real-world examples of community-centered branding that works
- How to use AI and similar tools to sharpen your approach, not overtake it.
Chapter awards and student scholarships will also be presented.
RSVP RIGHT HERE.
Thursday, June 26 (new date!) • 11:45 a.m. - 1 p.m.
Lunch will be provided with the purchase of a ticket.
Questions? Contact us at fprapensacola@gmail.com.
