Join us for two sharp talks from seasoned design leaders, followed by plenty of time to connect, reflect, and network over drinks.
🗓 Event Schedule
📍 Venue: Secret Garden, Lock, Stock & Barrel – JBR Rixos
📅 Date: Thursday, 12 June
🕡 Time: 6:30 PM – Late
- 6:30–7:30 PM – Arrival & Networking
- 7:30–7:50 PM – Talk 1 + Q&A
- 8:00–8:20 PM – Talk 2 + Q&A
- 8:30 PM onward – More networking!
🎙 Talk 1 Culture-First Design: Building Brands That Truly Resonate
Speaker: Joumana Mahmoud, Experience Design Director at frog
Design shapes how users experience a brand, but without cultural relevance, even the best design can fall flat. Joumana explores how a cultural lens uncovers deeper insights, helping brands go beyond generic solutions to create meaningful, locally resonant experiences.
About Joumana:
With over a decade of experience across industries, Joumana blends strategy and craft to design brands, products, and services that connect deeply with local contexts. She currently leads as a Design Director at frog.
🎙 Talk 2 Designing Innovation in a World of Infinite Ideas: From Noise to Impact
Speaker: Damien Lucien Nunes, Senior CX & Innovation Manager, Majid Al Futtaim
Innovation is everywhere, but how do you make it count? Damien will share how to move past surface-level ideas and build innovation ecosystems that create real impact. Learn how to blend open and closed innovation strategies and leverage the right communities to drive purposeful change.
About Damien:
Damien has 10+ years of experience in service design, innovation, and academia. He currently leads CX and innovation efforts for one of the region’s top conglomerates, driving strategy and transformation across industries.
🎟 RSVP Now
Whether you're deep in design, new to innovation, or just curious about creating impact, this event is for you. Expect bold ideas, great conversations, and inspiring people.
