Julie Averbach's 'The Art of Trader Joe's'

Julie Averbach's 'The Art of Trader Joe's'

Averbach examines how Trader Joe's' product designs and store layouts are a compelling, intuitive mixture of psychology, art, and science.

By Montclair Book Center

Date and time

Saturday, July 12 · 2 - 4pm EDT

Location

Montclair Book Center

221 Glenridge Avenue Montclair, NJ 07042

About this event

  • Event lasts 2 hours

Have you ever wondered how a comparitively new grocery store competes against staunch, established competition in the present day? In The Art of Trader Joe's, Julie Averbach speaks to the store's ingenuity by highlighting how creative product packaging and an intuitive layout all helped Trader Joe's overcome their competitors and become a demonstrative powerhouse in the world of everyday commodities.

Organized by

Montclair Book Center
FreeJul 12 · 2:00 PM EDT