Visualize the process. Storytell the experience. Innovate solutions. 

Each experience someone has with your organization is not a discrete, isolated event. It's one of a series of interconnected interactions that form a journey, over time, with your organization.

Journey mapping provides a collaborative, visual representation of how your users use your website/product/service which helps: 

• Deliver consistently great, multi-channel experiences;
• Break down silos in your organization that get in the way of how people interact with your website/product/service;
• Identify critical gaps, pain points, and points of failure in your user's experience; and
• Drive transformation and innovation in your organization.

The Journey Mapping Workshop is a hands-on learning experience that guides you through everything you need to know about journey mapping experiences, giving you tools to make your efforts more impactful, and providing you with everything you need to know about leading journey mapping workshops yourself. 

By the end of this program, you'll be able to:

• Systematically evaluate multi-channel, multi-device experiences with logic and empathy.
• Identify gaps in content and functionality, key touchpoints, critical moments, and opportunities for innovation based on user needs and data.
• Uncover user needs and desires that transform experiences.
• Develop financial and non-financial metrics by which to measure innovation.
• Evaluate and prioritize innovations based on Normal Modes' 4-Step Innovation Valuation Method.
• Gather qualitative (descriptions/narratives/anecdotes) and quantitative (numbers) data that support the story.
• Use tools and templates for leading internal experience mapping workshops and delivering high-quality final journey maps.

You'll also get:

• Journey Mapping Playbook - NEW!
• Journey Mapping Workshop Planning Canvas
• Complete Workshop Materials Checklist
• Workshop Script
• Resource Guide
• Free access to the Journey mapping online learning portal

We hope you'll join us for this exciting, hands-on learning experience. 

Refund Guidelines

• Sixty (60) days prior to the event, you can request a full refund.*
• Thirty (30) or more days prior to the event, you can request a 50% refund.*
• Thirty (30) or less days prior to the event, there are no refunds available. You can, however, transfer the registration to another ux.training workshop within the next year OR transfer the registration to the name of another person from your organization.

* Refunds given will be returned less fees charged by Eventbrite for each registration.