From DNA to voice tech, image recognition to the microbiome, biometrics to emotion detection – digital biology has been propelled to the forefront of culture as the desire for personalization increases in our society. Consumers are starting to understand the value of their personal, biological data, as are organizations and policy makers.

Join sparks & honey in partnership with the World Economic Forum for a special two-part briefing series on our Precision Consumer 2030 Culture Forecast. The briefings will explore the future of precision consumption: the opportunities, challenges and long-term implications of digital biology for consumers, business leaders and our society at large:

Tuesday, November 19th 12:00pm-1:00pm ET: Unpacking the Landscape of Precision Data

The team will unpack the impacts of precision data and technology through our proprietary methodology Disruption Compass to understand the inevitable industry shifts and potential disruptors impacting the world at large, that will enable new avenues of transformative growth for businesses across industries. We will explore different change areas within wellness, commerce, spaces and human performance to unearth innovative business implications across each area of change.

Wednesday, November 20th 12:00pm-1:00pm ET: Five Critical Questions for the Future of Precision Data

sparks & honey will be joined by experts

• Monica Pelayo the Vascular Solutions Lead at Medtronic

• Saul Kaplan the Chief Catalyst & Founder of the Business Innovation Factory

• Rabbi Irwin Kula the President of the National Jewish Centre for Learning & Leadership and Co-Founder Disruptor Foundation

We will explore the questions and considerations that will be top of mind for consumers and companies as precision data and technology enter our day-to-day lives. People are starting to embrace using their DNA for personalized technology, yet the regulation infrastructure in place lags behind the technology that is being developed. So, as we look to define the ‘Biodata Bill of Rights’ we will consider critical questions like how do we regulate the use of biodata and how can we harness precision data for sustainability?

Download the report here.