Jared Spool: Using Outcomes as a Spark for UX

What if you could generate excitement about delivering great user experiences without having to explain what UX is?

Imagine this: you're talking with your development and product partners about UX outcomes and they understand the value in starting with the end-in-mind. Not only do they understand, they are excited about what will happen in your users' and customers' lives because you've delivered a great UX - together.

In this session, you'll uncover the proven secrets behind sparking enthusiasm for delivering great UX. You'll discover how an outcome-driven approach is a game changer for UX leaders like yourself.

You'll explore how to:

... Identify the outcomes that best spark excitement amongst the developers, product managers, and stakeholders you work with every day.

... Scope your outcomes to push your team to take on challenges they've resisted in the past.

... Show what it means to be ready-to-ship through the lens of great user experiences.

Venue

This online event will be held in Zoom.

About Jared Spool

Jared M. Spool is a Maker of Awesomeness at Center Centre - UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.

In the 43 years he's been in the tech field, Jared has worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.

For 23 years, Jared was the conference chair and keynote speaker at the now retired annual UI Conferences and UX Immersion Conferences; Jared still manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer's Guide and Web Anatomy: Interaction Design Frameworks that Work.

You'll find Jared's writing at uie.com. You can also follow his adventures on Twitter at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

This is a joint event of GBC/ACM, BostonCHI, and the Boston Chapter of the IEEE Computer Society

Up-to-date information about this and other talks is available online at http://ewh.ieee.org/r1/boston/computer/. You can sign up to receive updated status information about this talk and informational emails about future talks at http://mailman.mit.edu/mailman/listinfo/ieee-cs, our self-administered mailing list.