About Jacobs Design Conversations

Each semester, the Jacobs Institute for Design Innovation invites leading designers and makers to Berkeley to speak as part of the Jacobs Design Conversations series. Connecting diverse perspectives under one roof, Jacobs Design Conversations are spaces for dialogue on a broad spectrum of innovations and ideas.

As part of this series, Steve Johnson will share his insights with Berkeley's design innovation community on Friday, March 4. This event is co-presented with the Berkeley Center for New Media and the UC Berkeley Arts + Design Initiative. The talk will take place at Jacobs Hall, the Jacobs Institute's hub for hands-on learning and making.

About Steve Johnson

Steve Johnson's career in user-centered design started as a Skills Trainer with autistic children. By redesigning and tweaking everyday objects for children with mild to severe autism, he developed a design philosophy focused on observing behaviors, mapping patterns, identifying goals and testing key assumptions. After Pacific Autism, Steve worked in interactive gaming with Electronic Arts, and later moved to Adobe Systems, where he led the User Experience Design Group, a team responsible for Adobe's Mobile, Consumer, and Professional product lines.

Now with LinkedIn, Steve leads a multi-disciplinary team of User Experience Design (UED) professionals, made up of Marketing & Brand Communication Designers, Voice and Tone Specialists, User Researchers, and Product Designers. Responsible for creating experiences across mobile, desktop and web, the UED team plays an integral part in improving usability, growing member engagement, and increasing revenue across LinkedIn.

At the Jacobs Institute, he will discuss "Beyond Pixels: The Hidden Traits of Great Designers."

About this Conversation

Registration and day-of attendance: This lecture-style talk is free and open to the public. While all day-of attendance and seating is first-come, first-served, if you register by Monday, February 29, you'll have first priority for lunch on us (we'll buy food based on registrations, so please be considerate). Registration will open roughly one month before the talk; to receive a reminder when registrations open, sign up here. If you miss advance registration, don't worry: day-of guests are more than welcome!

Getting here: Jacobs Hall, a recently opened space for design education and making, is located at 2530 Ridge Road, on the northeast side of the UC Berkeley campus. For information on campus shuttles and links to public transit, please visit Bear Transit.

Questions? You can reach event organizers at jacobsinstitute@berkeley.edu or 510-664-7567.