Ivy League June Lecture Series: Podcasts' Appeal and How to Launch One!

Join us for a dynamic and engaging lecture series via ZOOM that explores the booming world of podcasts with renowned podcaster Steven Shalowitz! Whether you're a creator, educator, marketer, or curious listener, this series will give you valuable insights into why podcasts matter—and how you can be part of the movement.

🎧 What You'll Learn:

1) Objectives of the Presentation

Understand the goals of this series: to inform, inspire, and equip you with the knowledge to engage meaningfully with podcasting.

2) What's a Podcast—and What's the Appeal?

Discover what defines a podcast and why millions around the world tune in every day.

3) The Numbers Behind Listenership

Dive into the latest data on podcast consumption, demographics, growth trends, and audience habits.

4) Starting Your Own Podcast: The Fundamentals

Learn the key building blocks—from equipment and formats to hosting and distribution.

5) What Makes a Podcast Successful?

Explore the elements of compelling content, consistency, sound quality, and audience engagement.

6) Securing Great Guests

Tips and strategies podcasters use to invite, approach, and book influential guests.

7) Challenges to Podcasting & Podcasters

Understand the common hurdles—from time and tech to monetization and burnout—and how creators overcome them.

8) Marketing Your Podcast

How to build your brand, grow your listener base, and use social media, SEO, and collaborations effectively.

9) Podcast Business Models & Funding

Learn how podcasts make money—from ads and sponsorships to subscriptions, live shows, and beyond.

Steven Shalowitz is the host of "The One Way Ticket" Podcast. Now on its 13th season he explores with his acclaimed guests where they would go if given a one way ticket, no coming back. Destinations may be in the past, present, future, real, imaginary or state of mind. (www.theonewayticketshow.com)

He is also the producer of the “What’s Burning” podcast from the Galilee Culinary Institute which features interviews with top chefs, restaurateurs and major players in the food industry. (www.galileeculinaryinstitute.com/whatsburning)

Steven received his B.A. in Chinese Language & Literature from Washington University in St. Louis, and his M.A. in International Relations from The Johns Hopkins University School of Advanced International Studies (SAIS) in Washington, D.C.