Invisible Drag: How Content Debt Slows You and Your Customer Down

According to McKinsey, organizations waste up to 20% of staff time searching for the right information.

This’ information tax,’ a direct result of content debt, significantly impacts productivity and profitability.”

This silent crisis, commonly known as content debt, is more than just a backlog of outdated articles. It’s an invisible drag on your team’s productivity and customer experience.

When left unchecked, content debt slows down internal workflows, frustrates users, and increases the volume of avoidable support tickets.

In this webinar, Caley Burton, Senior Technical Writing Manager at Cloudflare, will discuss practical strategies for auditing and triaging legacy content, aligning documentation efforts with support and product teams, and building sustainable content maintenance workflows.

What You’ll Learn:

• What content debt is and how it quietly builds up across your knowledge assets
• The real-world consequences of outdated or inaccurate content on user satisfaction and team productivity
• Proven methods to audit, assess, and prioritize content for cleanup or retirement.
• Frameworks to integrate ongoing content maintenance into your existing documentation workflows.
• How to get buy-in from stakeholders for long-term content health initiatives

Whether you’re a technical writer, content strategist, support manager, or product owner, this webinar is your opportunity to uncover the real cost of content debt and, more importantly, how to tackle it.

Register for the free webinar now!

About the Speaker

Caley Burton is a seasoned documentation leader with 10+ years of experience turning complex content challenges into scalable, AI-ready solutions. Based in Austin, they lead the Write the Docs ATX chapter and are passionate about content as a product, user research, and future-proof strategies. Caley enjoys sci-fi, women’s sports, and tabletop RPGs outside of work.