COURSE DESCRIPTION

We are immersed in services every day. We use the internet, we watch television, we travel on public transport, we shop, we drink coffee and eat at restaurants, we use government services, and we go to movies. In the United States employment in service industries has steadily risen from around 60% of the overall population in the 1950s to around 90% today. In most Western countries approximately 70% of GDP is currently generated by services. Service design has growing significance for designers. Service design requires new design skills. Services are not tangible and physical. Services change over time. Service design is concerned with more than aesthetics or surfaces of things. It is concerned with creating better service experiences. Today designers create diverse and complex experiences of products, services and spaces. This course covers the approach and some core methods needed by a designer to design services, experiences and systems of products and services.

OTHER DCC COURSES AND BOOKS

https://dcc-online.selz.com

COURSE CONTENT

LEARNING OBJECTIVES

Changes in Design practice over the last decade have meant that there has been a growing divergence between what practicing designers were taught at school and the skills that we need to practice design today in an increasingly complex consumer environment. We need to apply new tools that most designers were not taught at design school that go beyond appearance to navigate the increasing complexity of design practice. Designers need new design practices drawn from social sciences and psychology to successfully uncover user-centered insights in order to create better-informed design of products, services, environments and experiences. These tools empower designers to rethink and reinvent the practice of design to discover emerging opportunities to create entirely new designs in rapidly evolving consumer behaviours and global markets.

This course provides quick and practical techniques that you can use to design services effectively.  You will be introduced to essential service design techniques ranging from affinity diagrams to service blueprints, which will help give your clients the confidence that you have made the best decisions possible and they have made the best decision hiring you.

WHO SHOULD ATTEND

• Architects, industrial designers, interior designers, UX and web designers,
• service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers
• Engineers and Marketing professionals
• Executives and senior business leaders
• Decision makers in R&D of products, services, systems and experiences
• School teachers and students

 PAST PARTICIPANTS

Past participants in our online programs have included executives, design managers, designers engineers and other decision-makers from the following organizations as well as many hundreds of other firms.

Tesla Motors, NASA, Kaleidoscope, Speckdesign, Intel, Nike, MillerCoors, Radiuspd, Gensler, Herman Miller,Trek bikes, Catalystnyc, Sylvania, Whipsaw, Berkeley University, Stanford University, Pininfarina, Inscape, Newbalance, MIT, Rhode Island School of Design,Tufts, Nokia, Steelcase, Ocad, California State University Santa Barbara,University of Michigan,In Form, RIT,Honeywell, Columbia University,Nissan, Volkswagen, Sony, Nestle, Kraft Foods, Otterbox, Henry Ford Museum, Samsung, Ammunition Group, frog Design, Ziba Design, Plantronics, Luxion, Philips, Method, Visteon, Texas Instruments, Cisco, Mindspring, Hasbro, Dow Corning, Bressler Group, Reebok, Logitech, HP,CCS, Praxxis, NCSU, Design & Industry, Kensington, Symantec, Canberra University, Australian Government Department of Defence, Maya, Karten Design, Autodesk, Barco, Shutterstock, Lucid, Colgate, Starbucks, Sunbeam, Olympus.

DURATION

Half day

PREREQUISITES

None

BY THE END OF THE COURSE

Students will develop an awareness of core Service Design methods aimed to inform the design process for dealing with contemporary service design problems.

WHAT YOU WILL GET

You will receive a certificate at the course upon completion and requirements. Full payment must have been made and exercises completed to issue a certificate.

Each participant will receive via mail upon payment for the class a copy of the 400 page book "Service design 250 essential methods"

WHERE IS THE CLASS HELD

Classes are online

CLASS CAPACITY

We need a minimum number of students to run a class. We may reschedule or cancel the class if the number of students do not reach the required minimum. We reserve the right to cancel a course in the event of an unforeseen circumstance, or if the minimum acceptable registration is not attained. In the event of a cancellation, we will refund the registration fee only. Due to the cost of mailing the books are non-refundable.

INSTRUCTOR - ROB CUREDALE

Rob Curedale was born in Australia and worked as a Design Researcher, Design Director, Design Educator and Designer in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit. Curedale has designed furniture, medical, technology and consumer products in global markets including Europe, Australia, Asia and North America.  

Rob is the author of two books on Service Design and one dozen books related to design methods and design thinking.

Rob's past positions include Senior Producer at frog responsible for proposal writing, client liaison and business project management, North American Design Manager at Haworth, the second largest furniture manufacturer in the World and Chair of Product Design at the College for Creative studies in Detroit, then the largest Product Design teaching department in North America.

Rob has lectured and taught widely internationally, including at Yale, Pepperdine MBA Innovation Program, Loyola Business Management Program, Art Center Pasadena, Cranbrook, Pratt, Art Center Europe; a faculty member at SCA and UTS Sydney; as Chair of Product Design and Chair of Furniture Design at the College for Creative Studies in Detroit, Art Institute California, Hollywood Campus, Cal State San Jose, Escola De Artes e Design in Oporto Portugal, Instituto De Artes Visuals, Design e Marketing, Lisbon, Southern Yangtze University, Jiao Tong University in Shanghai and Nanjing Arts Institute in China.

Clients include:  HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, British and Australian military, Steelcase, Hon, Castelli, Hamilton Medical, Zyliss, Belkin, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker, Coleman and Harmon Kardon.

WHY DCC ONLINE EDUCATION

These are just a few of the many advantages of taking DCC online classes.

Lower total costs:
With the costs of college education soaring, time and money are major considerations for deciding if a degree will pay off in the long run. All our textbooks are included. Our programs do not require students to take electives. This allows students to focus on their subject of choice and receive the education they need without having to spend time or money unnecessary classes. Relocating to a different region for a traditional college program is costly and time-consuming.
 
No hectic commutes.
Our courses can help cut down or eliminate costs of commuting, babysitting, housing and other expenses incurred by attending classes in a traditional setting. Many students also find that the amount they save on fuel costs can be substantial if they don’t have to commute to a physical campus in general, no matter what the weather conditions may be.

Choice
Enroll in your program of choice – regardless of where you are.  DCC courses allow students to choose from a wide variety programs not available in their area. Many of our students access our classes from places where it is difficult to access top quality design education.

Greater Access to Better Expertise:
All of our courses are taught by experts with considerable field experience presenting professionally relevant coursework that's highly applicable to your field of study. Our education is accessible anywhere on earth. Highly specialized design education is able to reach more people. Our courses are better organized than traditional courses. 

More interaction with the professor
Join chat sessions where only a handful of students are present, giving you more opportunities to ask questions, clarify points in the lecture and add depth to your knowledge of the materials presented. DCC Online courses offer introverted students the opportunity to participate in class discussions or chats with more ease than face-to-face classes. Students may feel more comfortable talking openly with their teachers through online chats, emails, and newsgroup discussions rather than face-to-face. 

Flexibility and Accessibility
DCC online courses give students the universal access to attend classes wherever they have Internet access. Our classes offer accessibility for students who have physical and time restraints that do not allow them to attend traditional classes. Parents, working students, and mobile professionals can attending classes that fit their work schedule. Students can work a full-time job while taking courses. We offer education accessible for the homebound and those with physical limitations.
  
Learn from where you want to be. Anywhere with an internet connection.

• At home
• On vacation
• At work
• In the library
• On a train
• In your bath 

You can use the restroom or grab a drink if you need a short break easily do at home.

Easy to use:
Teacher, lecture slides, chat box, and quiz questions all on one screen. There is no software and simple login. 
All you need is a web browser and a computer and you’re ready to learn.

Online classes are greener
Online classes save both energy and trees.
 
Speedy learning
According to a 2009 study from the US Department of Education, “Students who took all or part of a class online performed better, on average, than those taking the same course through traditional face-to-face instruction.  “Research shows that online students achieve same or better learning results in about half the time as those in traditional courses” DCC online courses are better organized than traditional courses.

Career advancement:
Show prospective employers that you are ambitious and want to remain informed and prepared for any new challenges. Improve your technical skills: The practical skills students learn in our online courses translate to many design professions.

FACE TO FACE WORKSHOPS

We also schedule face to face workshops in global cities or at you own location anywhere in the world.We usually require a minimum of 25 participants for workshops held outside California. Contact info@curedale.com for more information.

COMPUTER REQUIREMENTS

To attend a class you will need one of the following:
Your system should have a microphone and speakers internally or externally.
All students are required to have a working microphone to participate in DCC classes.

Windows 
Operating systemWindows 8
 Windows 7
 Windows Vista
 Windows XP
 Windows 2003 Server
Processor2.4GHz or more
RAM2GB or more
InternetDSL or better
Bandwidth700Kbps or more for simultaneous screen sharing, video and audio conferencing
BrowserInternet Explorer® 7.0 or newer
 Mozilla® Firefox® 4.0 or newer
 Google Chrome™ 5.0 or newer
Additional softwareJavaScript™

Mac  
Operating systemMac OS® X 10.6 (Snow Leopard®)
 Mac OS® X 10.7 (Lion®)
 Mac OS® X 10.8 (Mountain Lion®)
Processor2.4GHz Intel processor (Core 2 Duo)
RAM1GB
InternetDSL or better
Bandwidth700Kbps or more for simultaneous screen sharing, video and audio conferencing
BrowserSafari® 3.0 or newer
 Mozilla® Firefox® 4.0 or newer
 Google Chrome™ 5.0 or newer
Additional softwareJavaScript™

iOS  
Operating systemiOS 5 or newer
DeviceiPad® 1 or newer
 iPhone® 3GS or newer
 iPod® Touch (3rd generation) or newer
InternetWiFi recommended for VoIP

Android  
Operating systemAndroid 2.2 or higher
Processor1Ghz CPU or higher recommended
InternetWiFi recommended for VoIP

Windows 8 & Windows RT
Operating systemWindows 8 or Windows RT
Processorx86, x64 or ARM
InternetWiFi recommended for VoIP

OTHER BOOKS BY THE PRESENTER

Designing for the New China. Pre-purchase book https://designingforthenewchina.eventbrite.com
Design Thinking process and methods manual https://www.createspace.com/4127650
Design Thinking Pocket Guide https://www.createspace.com/4325912
Service Design 250 essential methods https://www.createspace.com/4409429
Service Design Pocket Guide https://www.createspace.com/4441583
Interviews Observation and Focus Groups https://www.createspace.com/4280730
Mapping Methods https://www.createspace.com/4278160
50 Brainstorming Methods For team and individual ideation https://www.createspace.com/4120881
Design Research Methods 150 ways to inform design https://www.createspace.com/4126829
Design Methods 1 200 ways to apply Design Thinking https://www.createspace.com/3967624
Design Methods 2 200 more ways to apply Design Thinking https://www.createspace.com/3969591

.....................................................................................................................................................

Service Design
250 essential methods
https://www.createspace.com/4409429
Authored by Robert A Curedale

We are immersed in services every day. We use the internet, we watch television, we travel on public transport, we shop, we drink coffee and eat at restaurants, we use government services, and we go to movies. In the United States employment in service industries has steadily risen from around 60% of the overall population in the 1950s to around 90% today. In most Western countries approximately 70% of GDP is currently generated by services. Service design has growing significance for designers. Service design requires new design skills. Services are not tangible and physical and services change over time. Design is no longer about only the aesthetics or surfaces of things. Today designers create diverse and complex experiences of products, services and spaces. This book details the skills needed by a designer to design services, experiences and systems of products and services.

Described in easy to understand language:
Some definitions of service design
History of service design
Types of services
Components of services
What differentiates services
Why do service design
Service touch-points
The growth of the service economy
Postindustrial economies
What is Design Thinking
Process of service design
Around 250 Service design methods described step by step.

Publication Date: Aug 01 2013
ISBN/EAN13: 0989246868 / 9780989246866
Page Count: 372
Trim Size: 6" x 9"
Language: English

.....................................................................................................................................................

TERMS AND CONDITIONS

1.  A $50.00 fee will be charged to participants who transfer to another course within 2 weeks of the original course.
2. Cancellations can be made up until 14 days before the scheduled event date and will incur a $50.00 cancellation fee.
3. Refunds or credits will not be issued for cancellations made within 10 days of the scheduled event date. 
4. Refunds or credits will not be issued for no-shows or for those who begin a course but do not complete it.If the event is cancelled all attendees will be notified via email and a refund issued or transfer to the next available course session
5. The cost of travel, accommodation and meals and any other costs not described above are not included.
6. Only one discount may be applied to a registration.
7. We reserve the right to make changes at any time without notice including, but not confined to price, content, description, starting time, duration,  presenters, and location.
8. The registrant is responsible for all cancellation fees including those that may apply to for travel accommodation and meals.
9. Substitutions: If you are unable to attend the program, you can always send a substitute—even at the last minute. Email us to inform us of the change
10. Special Needs: If you have any dietary restrictions, allergies, special needs or handicaps, please make a note on the first page of the registration form for face-to-face workshops. 
11. Registrants agree by registering not to present the content to an audience of more than one person or to reproduce or distribute content of this class by any means.Registrants further agree to pay the full registration fee for every person who views this presentation as a consequence of the registrant's registration.

OTHER DCC COURSES AND BOOKS

https://dcc-online.selz.com