Introduction to Google Analytics 4 with Anil Batra
Event Information
About this event
The new free version of Google Analytics called Google Analytics 4 or GA4 is now publicly available. This version has a completely new data model and interface.
In this session, Anil will walk us through GA4 so that you can start to use it with confidence. Key things that you will learn are :
- Google Analytics 4 data model
- How GA4 differs from Universal Analytics, the current free version
- How to use Analysis Hub – the main reporting and analysis section
- Event Tracking in GA4
Data in GA4 isn't retroactive, so don't wait to upgrade your Google Analytics account. By attending this session you'll learn how to take advantage of Google's advanced machine learning models and be able to track across devices even easier than before, making your website analytics more powerful than ever!
Speaker Bio:
Anil Batra is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Organizer DFWSEM | Dallas/Fort Worth Search Engine Marketing Association
Organizer of Introduction to Google Analytics 4 with Anil Batra
The Dallas/Fort Worth Search Engine Marketing Association gives you the tools to make digital marketing both successful and awesome. We cover topics as diverse as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Pay-Per-Click Advertising in our monthly events, and are the force behind State of Search, the premiere digital marketing conference in the south.
