Content marketing continues to play an important role in driving conversion, especially when it comes to video content. Video marketing is not next, it is now.

Cisco reports that "Online videos will account for more than 80% of all consumer internet traffic by 2020," and understanding what platforms make the most sense for your business and your audience will be critical to your success in 2018 and beyond. This workshop will help you identify trends, gain customer insights, and measure the effectiveness of your video marketing campaigns.

In less than two hours, we will discuss best practices, tips, and tricks to help you uncover the data you need to make insightful decisions for your business or personal brand.

What You Will Learn:

• How to identify key performance metrics necessary for your campaigns
  

• Ways to optimize your video content based on basic results

• Tips to leverage Google Analytics to track results

By the End of the Workshop You Will:

• Demonstrate an ability to critically think about video campaigns

• Gain an understanding of basic terminology

• Gain insights on how to approach trends in VR and 360 Video

What You Will Need:

This is an introductory and beginner level class. Come ready with:

• A laptop

• Access to your Google Analytics account

This is a practical and hands-on workshop in an intimate setting where you will benefit from personal and targeted instruction, designed for your digital marketing needs.

Location: ONLINE EVENT