Do I need prior technical knowledge to attend?

No, the course is designed for all marketing and leadership backgrounds.

Will I learn how to use real AI tools?

Yes, hands-on examples and guided practice are included.

Is the course focused more on leadership or marketing?

It integrates both, with balanced application.

Does the course include content creation techniques?

Yes, AI-enabled messaging and content workflows are demonstrated.

Will data analysis be simplified for non-technical users?

Yes, insights are taught using easy interpretation methods.

Is this suitable for team leads and managers?

Yes, leadership and influence skills are covered in depth.

Can this help streamline marketing operations?

Yes, efficiency and automation strategies are included.

Do I need a laptop for the session?

Recommended for hands-on practice, but not required.

What is the refund policy?

You are eligible to request a refund up to 7 days before the event.

Is lunch and refreshments included?

Yes, lunch, tea/coffee, and snacks are provided during the session.

Can the course be customized for my company?

Yes, tailored in-house programs are available.

Is certification provided?

Yes, participants receive a Course Completion Certificate.

Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Darwin

By MG Aussie

Multiple dates

Overview

Empower your marketing leadership with AI-driven insights, automation, and new ways of thinking about digital strategy

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.

Learning Objectives:

By the end of this course, you will be able to:

Understand how AI is transforming marketing workflows
Use AI tools to increase efficiency and creative output
Make informed, data-driven marketing decisions
Design customer-centric personalization strategies
Lead digital teams with clarity and confidence
Build a realistic AI adoption and leadership development plan

Who can Attend?

Marketing Managers & Digital Strategists
Team Leads & Business Leaders
Brand, Campaign & Content Professionals
Entrepreneurs and Innovation Teams
Anyone aiming to use AI to enhance marketing outcomes

Why Choose this Course?

Marketing is evolving fast — and professionals need both AI capability and leadership clarity to stay competitive. This course shows you how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making.

You will leave with practical workflows, leadership strategies, and a personalized action plan they can apply immediately.

Want to train your entire team?
In-house sessions can be customized to your industry, tools, brand, and campaign workflows to ensure direct real-world impact.

Contact us today to schedule a customized in-house, face-to-face session: eventbrite@mgaussie.com

Category: Science & Tech, Other

Good to know

Highlights

ages 18+
In person
Paid parking

Refund Policy

Refunds up to 7 days before event

Location

Regus-Darwin, 66 Smith Street

Level 4 and 5, 66 Smith Street

Ph No: 61(0) 2 80155605 Darwin, NT 0800 Australia

How do you want to get there?

Driving Public transport Biking Walking

Agenda

Module 1: Understanding AI in Modern Marketing

• What AI can and cannot do in marketing • Trends shaping digital customer behavior • The shift from manual execution to assisted intelligence • Icebreaker Activity

Module 2: Practical AI Tools for Marketing Workflows

• AI for research, content creation, and messaging • Streamlining campaign planning and reporting • Improving daily marketing efficiency • Activity

Module 3: Customer Experience & Personalization

• Using AI to segment and personalize communication • Enhancing engagement through adaptive content • Creating consistent multi-channel experience • Role Play

Frequently asked questions

Organized by

MG Aussie

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