Event Description

In today’s digital-first world, businesses must understand how to market effectively online to stay competitive. This one-day Internet Marketing Fundamentals Workshop gives participants the essential skills to build a strong online presence, attract the right audience, and convert leads into customers.

From understanding your brand’s strengths using a structured SWOT framework to leveraging SEO, social media, web content, online campaigns, and lead generation tactics—this workshop covers the core pillars of modern digital marketing.

Designed for beginners, business owners, marketers, freelancers, and anyone wanting to grow online, this training blends strategy with action-oriented tools you can start using immediately. By the end of the session, you’ll know how to create impactful content, design optimized web pages, run engaging campaigns, and build a consistent digital brand.

This course is highly relevant for anyone looking to improve online visibility, increase website traffic, and strengthen digital communication skills.

Key Outcomes

By the end of the workshop, participants will be able to:

Analyze their brand using a marketing-focused SWOT assessment
Conduct essential online market research
Apply real-time marketing tactics for better engagement
Build a consistent and recognizable online brand
Use social media strategically across multiple platforms
Understand SEO fundamentals for better search ranking
Create content that attracts and retains audiences
Identify essential website elements that drive conversions
Capture and nurture quality leads
Design online campaigns that deliver measurable results

AGENDA & TIMETABLE (Line-by-Line)

9:00 AM – 9:15 AM

Welcome, Introductions & Workshop Overview

9:15 AM – 10:00 AM – Module 1: Strategic Marketing & SWOT for Digital Growth

– Understanding digital strengths & opportunities
– Identifying challenges & competition
– Using SWOT insights to shape your marketing direction

10:00 AM – 10:45 AM – Module 2: Online Market Research Essentials

– Gathering audience insights
– Understanding digital consumer behavior
– Using data to refine product, price & positioning

10:45 AM – 11:00 AM

Tea / Coffee Break

11:00 AM – 11:45 AM – Module 3: Real-Time Marketing & Trend Engagement

– Responding to trends quickly
– Creating dynamic and timely content
– Monitoring online conversations

11:45 AM – 12:30 PM – Module 4: Digital Brand Management

– Building a consistent brand identity
– Emotional connections through online interactions
– Branding across digital channels

12:30 PM – 1:30 PM

Lunch Break

1:30 PM – 2:15 PM – Module 5: Social Media Strategy (Part I)

– Community building essentials
– Creating a personal and approachable brand voice
– Encouraging shares & brand advocacy

2:15 PM – 3:00 PM – Module 6: Search Engine Optimization (SEO) Basics

– Crafting relevant and optimized content
– Keywords & value propositions
– Creating search-friendly links

3:00 PM – 3:15 PM

Afternoon Break

3:15 PM – 4:00 PM – Module 7: Social Media Strategy (Part II)

– Using content as your core marketing asset
– Blogging, webinars & interactive engagement
– Monitoring performance

4:00 PM – 4:30 PM – Module 8: Website & Landing Page Essentials

– Elements of a high-converting website
– Mobile-responsive design
– Website analytics for decision-making

4:30 PM – 4:50 PM – Module 9: Lead Generation & Audience Nurturing

– Capturing qualified leads
– What to offer your audience
– Turning new customers into repeat buyers

4:50 PM – 5:00 PM – Module 10: Running Effective Online Campaigns

– Crafting compelling messaging
– Understanding the 4 W’s of a digital campaign
– Continuous monitoring & optimization

5:00 PM

Wrap-Up, Action Plan & Closing Remarks

Internet Marketing Fundamentals 1 Day Workshop |Lexington, KY