Insights & Impact: Digital Analytics & Customer Experience
Join us for a Morning Networking Session with e-CENS & Amplitude — an opportunity to connect, exchange insights, and spark ideas.
Date and time
Location
voco Riyadh by IHG
King Fahd Road Riyadh, Riyadh Province 13003 Saudi ArabiaLineup
Agenda
AI Agents and the Future of Product Analytics
Arjun Soman
Making Amplitude’s AI Agent Vision Work in Practice
Haithem
Fireside Chat
Mustafa Guechi
Good to know
Highlights
- 4 hours
- In person
About this event
Join us at Vocco Riyadh on October 21 for an exclusive networking breakfast designed for product, growth, analytics, and digital transformation leaders.
This event brings together experts and peers to explore how organizations in the Middle East can unlock growth through digital analytics maturity and AI-powered insights.
You’ll gain practical frameworks, forward-looking perspectives, and real-world examples — all while connecting with fellow leaders facing similar challenges in data, growth, and digital strategy.
Why Attend?
- For Product Leaders: Learn how to assess and advance your analytics maturity to improve user journeys, feature adoption, and growth.
- For Marketing Leaders: Discover how AI agents empower teams to optimize campaigns, personalize engagement, and activate high-value audiences faster.
- For Analytics Leaders: Explore frameworks and tools to strengthen your data foundation, speed up insight generation, and align business teams on a single source of truth.
Connect with peers from across finance, retail, e-commerce, telecom, and travel
Walk away with actionable insights, plus access to free tools and resources to apply in your own organization
Sessions:
- Product Analytics Maturity Framework (e-CENS)
Reaching value with product analytics is a journey, not a switch. In this session, e-CENS will share the Product Analytics Maturity Framework — from basic event tracking to experimentation and real-time activation.
Learn how to assess where your organization stands today, avoid common pitfalls, and build the strategy and culture that turn analytics into a true growth driver.
- AI Agents and the Future of Analytics (Amplitude)
Amplitude is pioneering how AI can transform the way product, marketing, and analytics teams uncover and activate insights. In this session, Arjun Soman (Enterprise GTM, Amplitude) will show how AI agents accelerate discovery and action — from optimizing campaigns to improving retention and shaping product experiences. Using a practical use case, he’ll illustrate how Amplitude’s AI vision translates into tangible business impact — and how leaders can prepare their teams for what’s next.
Fireside Chat with Mustafa Guechi (Amplitude) and Customer X
Join Mustafa and a customer guest for a candid conversation on how organizations are using analytics and AI to connect product, marketing, and data strategies. Hear real-world lessons on building cross-functional alignment and turning insights into measurable outcomes.
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