Insight to Impact: Driving Demand Creation for HIV Prevention

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Amsterdam RAI Exhibition and Convention Centre

Europaplein 2-22

1078 GZ Amsterdam


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Join us for the Insight to Impact AIDS 2018 pre-conference for a firsthand look at best practices for HIV prevention communications and demand creation. During this full-day event, we will explore the intersections of public health science and marketing and communications, looking at the range of practices and activities that drive demand for HIV prevention. We will draw from examples in VMMC, HIV self-testing, PrEP, and more.


Event moderators:

Kristine Torjesen, OPTIONS Project Director, FHI 360

Mitchell Warren, Executive Director, AVAC

Pre-conference topics:

  • What is demand creation?

  • What does demand creation mean for HIV prevention?

  • What does demand creation for HIV prevention mean to me? (PrEP champion, provider, and policy maker perspectives)

  • Insight Generation: What market research is needed for HIV prevention and how should it be used?

  • Communications Strategy and Tactics: How do we create desire for HIV prevention?

  • Media Mix: How and where do we need to communicate?

  • Achieving Impact: What is the lifecycle of a campaign?

  • Demand Creation Challenge: Showcasing innovative approaches to HIV prevention demand creation

Confirmed speakers include:

Annita Mondo, PSI Zimbabwe

Brian Nachipo, MOHCC, Zimbabwe

Brian Pedersen, FHI 360

Briana Ferrigno, McCann Global Health, United States

Connie Celum, University of Washington, United States

Daniel Were, Jhpiego, Kenya

Elizabeth Irungu, Jomo Kenyatta University, Kenya

Elmari Briedenhann, Wits RHI, South Africa

Georgia Arnold, MTN Staying Alive Foundation

Godert van Dedem, Dance4Life and eBay Europe, Amsterdam

Hardwin Sithole, PSI Zimbabwe

Kimberly Green, PATH, United States

Lucy Maikweki, Population Services Kenya

Maaya Sundaram, Bill and Melinda Gates Foundation, United States

Michelle Risinger, Pact, United States

Michelle Rodolph, WHO

Orode Doherty, Africare Nigeria

Ruth Nahurira, PrEP Champion, Uganda

Thato Chidarikire, South Africa National Department of Health

Trevor Zimmer, Dalberg, United States

Speakers will share public and private sector demand creation experience and learnings across the HIV prevention field to include HIV self-testing, VMMC, and oral PrEP.

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Amsterdam RAI Exhibition and Convention Centre

Europaplein 2-22

1078 GZ Amsterdam


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