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Insight to Impact: Driving Demand Creation for HIV Prevention

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Amsterdam RAI Exhibition and Convention Centre

Europaplein 2-22

1078 GZ Amsterdam

Netherlands

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FREE FOR AIDS 2018 DELEGATES

The Insight to Impact AIDS 2018 pre-conference will create a playbook for successful planning and implementation of HIV prevention demand creation by linking public health science with marketing and communications expertise. We will investigate proven approaches to understand end users and their journeys, craft messages that motivate behavioral change, and achieve intended health outcomes. We aim to inspire excitement, build capacity, and activate creative ideas.

Sessions will explore various aspects of successful demand creation, including:

  • Common definitions: What is demand creation, user-centered design, social marketing, and other key approaches?

  • Insight generation: What market research is needed and how should it be used?

  • Communications strategy/tactics: How do we create desire for HIV prevention?

  • Media mix: How and where do we need to communicate?

  • Monitoring and iteration: How do we know what is/is not working and rapidly adjust programs?

  • Demand Creation Challenge: Showcasing innovative approaches to HIV prevention demand creation.


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Date and Time

Location

Amsterdam RAI Exhibition and Convention Centre

Europaplein 2-22

1078 GZ Amsterdam

Netherlands

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