Innovation Lab Snapshot: Sharpen Your Launch Before the Competition Does

Overview:

Think You’re Ready to Launch? Let’s Find Out — Before the Market Does.

You only get one shot at a successful product launch. What if you could pressure-test your release like a competitor would—without the costly consequences of finding out too late?

Discover a proven, low-risk way to challenge your product release and strategy before the market does. This virtual mini-session introduces why War Gaming and Pre-Mortems are critical to a successful launch—and offers a sneak peek at how to sharpen your strategy before your competitors do.

• This session sets the stage for Jay’s full workshop at the PDMA Ignite Innovation Summit, September 13-16 in Chicago, IL.
• Open to all, no Summit registration required.

Key Takeaways:

1. Discover why War Gaming and Pre-Mortems are critical tools for successful product launches.
2. Examine how your competitors can gain an edge by anticipating your moves in the market.
3. Recognize why this technique is becoming essential for maintaining a competitive advantage.

Meet the Speaker:

Jay Nakagawa is a 25+ year veteran product manager, successfully building new product and turn around strategies resulting in high revenue growth. As Director of Competitive Intelligence with Dell Technologies, he and his team have been instrumental in providing critical guidance to product management teams intersecting insights that encompasses how to create differentiated offerings to the market. He was recently inducted into the Council of Competitive Intelligence (CI) Fellows, the leading think tank forging advanced thinking insights on strategy and competition and holds a B.S. from the University of Colorado at Boulder and M.B.A. from Regis University. Jay is also a frequent international speaker on product and competitive strategies.