The educational collaboratory of Intersection-Inc.

“Fantastic introduction to the benefits of design thinking for any business. It makes what could be seen as foreign activities to “non-designers” accessible and easy to take away and introduce to your company.” Workshop attendee

Heard about Design Thinking and interested in learning more? This interactive, two-day workshop will take you through foundational tools that are directly applicable to real-world challenges. In this workshop, you will be joined by other forward-thinking business professionals in a small group setting, allowing for maximum hands-on learning and connection. Be re-inspired with this fresh approach to innovation that keeps the user at the center of the conversation, and leave with an impressive collection of creative problem-solving tools and authenticated “Ambassador” badge from The Design Academy.

The Ambassador represents the first of four levels of achievement in the Human-Centered Design Thinking Essentials pathway built by The Design Academy.

Human-Centered Design, also known as Design Thinking, is a proven methodology that provides a flexible framework for creative problem solving. Participants learn to more effectively solve the "right" experience problem, deeply understand the needs of internal and external stakeholders, promote collaboration, align teams, integrate a framework for innovation, and reduce financial risk. This approach is ideal for, but not limited to organizational leadership, entrepreneurs or students interested in acquiring a basic understanding of Design Thinking principles.

Participants are introduced to select Design Thinking tools curated by the Design Academy and introduced to their basic application through collaborative, hands-on activities:

DISCOVER Empathizing and more deeply understanding the context and human behavior /motivations. This can reveal unanticipated insights and create an emotional connection.

CONNECT Defining the entire ecosystem can provide empathy for all stakeholders, both internal and external.

CONCEIVE Ideating to develop concepts. Prototyping to iterate and test increases empathy and can reduce risk.

DELIVER Communicating your message to internal as well external stakeholders in a way they can understand.

Why take this course?

Hands-on with a focus on learning-by-doing, using several different practice exercises based on The Design Academy design thinking toolkit.

Facilitated by experienced practitioners who work in the design industry and have been trained on different methodologies.

Applies to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end).

Small class size for more individual attention.

Who can attend.

All organizations involved in embedding innovation into their organizations or who want to improve internal efficiencies and team collaboration. Applicable to all industries, nonprofits and government organizations. The workshop attendees are typically a dynamic mix of disciplines, job levels, industries and organizations. All disciplines and industries welcome.

Logistics.

Workshops run from 8:30 AM to 5:30 PM over two days at our studio in Mission Valley: 2851 Camino Del Rio South, San Diego, California 92108.

Light breakfast and lunch are included.

After you register, we will provide information on hotels and transportation, reserve a parking space and ensure that we are aware of any dietary restrictions or other special needs.

Payment and refunds?

Discounts are available for group bookings via email request. Payment via Visa, MasterCard, American Express or invoice. There are no refunds on bookings, however you can transfer your ticket to a workshop at a later date or send someone else in your place.

For questions or to register your interest

e. info@thedesignacademy.com
t. +1 (858) 490 0063

The Design Academy Affiliate

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