Influence-Driven Marketing

You know how to create attention-grabbing work. But what if you could also guide your audience to act — ethically and consistently?

Join Ezio Sabatino, Chief Influence Officer at Sabatino Marketing for a high-impact session tailored for creative entrepreneurs, designers, marketers, and consultants.

,”

Drawing from Dr. Robert Cialdini’s timeless research and Bas Wouters’ cutting-edge framework in “Online Influence,” this session delivers a practical roadmap to converting attention into trust — and trust into action.

What You’ll Learn:

• How to ethically apply the 7 Principles of Persuasion (like Liking, Social Proof & Scarcity) to client work and self-promotion
• The Jenga Technique: Eliminate unnecessary words and friction in your pitches, websites, and email copy
• Why System 1 decision-making (from Kahneman) dominates client behavior—and how to design for it
• The 37 behavioral science principles used by top brands to improve results by 600% - and how creatives can use them too
• How to implement “Small Bigs”—tiny psychological cues with an outsized impact on conversions
• Behavioral design strategies like Simple Questions, Remove Distractions, Loss Aversion, and Hobson+1

Whether you’re building your brand, pitching to clients, launching a course, or boosting a portfolio site—this session shows you how to move people ethically from hesitation to “yes.”

Let your work influence as powerfully as it inspires.

This interactive talk blends Dr. Robert Cialdini’s science of ethical persuasion with insights from the Online Influence framework to help creatives move people from passive interest to meaningful action. Attendees will learn how to apply simple but powerful behavioral design strategies — like the Jenga Technique, Small Bigs, and Social Proof — to enhance the impact of their work, build stronger client trust, and grow their business with integrity.

About our presenter

Ezio Sabatino, CCP, CEIP, COIP, CORMP

Cialdini Certified Coach, Consultant & Founding Member | Expert in Strategic Marketing and Health Insurance Marketing | Seasoned B2B/B2C Marketer | Accomplished Team Leader | Dynamic Keynote Speaker

With over three decades of experience, Ezio Sabatino is a dynamic marketing leader specializing in integrated marketing and communications. Throughout his career, he has consistently driven revenue growth, expanded market share, and built strong brand identities across diverse industries.

As the Chief Influence Officer at Sabatino Marketing, LLC, Ezio is an Official Partner of the Cialdini Institute, where he leverages his expertise in ethical influence and persuasion to speak, coach, mentor, and train individuals and businesses of all sizes. A recognized authority in the field, he is among an elite group of only 90 professionals worldwide — and the only one in Connecticut — certified by Dr. Robert Cialdini and his institute. Ezio holds multiple certifications, including Ethical Influence, Ethical Online Influence, and is notably the first person worldwide to earn certification in Ethical Online Reputation Management, serving as a Founding Member of the Cialdini Institute.

From 2002 to 2023, Ezio held high-impact marketing leadership roles, including Interim Director of Marketing at Access Health CT, Connecticut’s official health insurance marketplace. He also served as Director of Marketing Acquisition & Retention for Individual Products and Director of Marketing & Communications for Senior Markets at EmblemHealth and ConnectiCare. Notably, at ConnectiCare, he spearheaded marketing initiatives that led to a 38% increase in brand awareness and helped secure #1 market share positions in three key business segments.

Ezio holds a Bachelor of Science in Marketing with a minor in Psychology from Sacred Heart University in Fairfield, CT. A lifelong resident of Stratford, CT, he and his wife, Lysa, take pride in their family, including three children and two grandchildren. Beyond his professional achievements, Ezio is a passionate dog lover (especially Rottweilers and Boxers), a Green Bay Packers shareholder and fan, and an avid concertgoer, always up for a Bruce Springsteen or Billy Joel show.

WEBSITE