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Influence Across America: The Rise of State and Local Power and the Impact...

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Newseum / Freedom Forum Institute

555 Pennsylvania Ave NW

Washington, DC 20001

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Influence Across America:
The Rise of State and Local Power and the Impact of Digital Media

Leaders working to influence public policy or create social change across America recognize that things don't work the way they used to. Policy discussions and decisions are increasingly moving to the state and local level, requiring new strategies to engage in the process. Conversations about social issues are being driven by a new era of opinion leaders - newspaper editors and columnists, no longer the gatekeepers, have been displaced by the social media savvy. After conducting groundbreaking research and crafting a captivating narrative, what is the most effective way to reach decision-makers and those who influence them?

Communications and marketing professionals lack a definitive playbook for how to break through in today's constantly evolving media landscape. But there's hope. As the sands continue to shift, leaders on a mission mustn't decide whether it is more effective to depend on media outlets to get their message out, or go around them to reach and engage constituents and stakeholders directly. They can do both.

This panel will highlight organizations and campaigns that embrace converging media in a changing landscape. They have leveraged traditional media relations tactics and today's direct-to-consumer digital strategies to advance their causes - supporting military families, advancing racial healing and advocating for policies that support the health and well-being of babies. It will also include expert perspective from influential media organizations that excel in digital communication and focus on state-level coverage to showcase best practices in achieving influence across America.

Agenda:

09:30 a.m. Doors Open
10:00 a.m. Panel Begins
11:30 a.m. Panel Adjourns

About the Panelists:

Angela Greiling Keane, Deputy Managing Editor - States, POLITICO & Former President, National Press Club
Ernestine Benedict, Chief Communications Officer, ZERO TO THREE (State of Babies)
Steve Schwab, CEO, Elizabeth Dole Foundation (Hidden Heroes)
Howard M. Walters, Program and Evaluation Officer, W. K. Kellogg Foundation (National Day of Racial Healing)
Dr. Nii-Quartelai Quartey, Senior Advisor and National LGBT Liaison, Community, State & National Affairs, Multicultural Leadership, AARP


Anthony Shop, Co-Founder, Social Driver & Chairman, National Digital Roundtable (moderator)
Barbara McCormack, Vice President of Education, Freedom Forum Institute (introduction)

Special Thanks:

Special thanks to our Event Partners:

Newseum and Freedom Forum Institute

American Advertising Federation - DC Chapter

International Association of Business Communicators - DC Metro

Public Relations Society of America - National Capital Chapter

Associations Catalyzing Entrepreneurship

Elizabeth Dole Foundation

ASPR

Barks Communications

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Location

Newseum / Freedom Forum Institute

555 Pennsylvania Ave NW

Washington, DC 20001

View Map

Refund Policy

Refunds up to 7 days before event

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