**In-Person** From Unknown to Unforgettable: Building a Brand: Part I

This program will be held onsite, 5th Floor, Room 504.

Brand awareness is the cornerstone of successful marketing, influencing consumer recognition, trust, and buying decisions. Join us for an engaging introduction to branding fundamentals-from defining your mission and values to identifying your target audience, crafting your brand’s personality, and selecting the right platforms to reach them. Learn how the Library’s powerful databases and business resources can give you a competitive edge in building your brand. No prior experience required.

This program will not be recorded.

The databases covered during this session include Gale Business - Entrepreneurship, Mintel, First Research, eMarketer, and Statista.

Disclaimer

The information contained in this presentation is provided for informational purposes only, and should not be construed as legal advice. You should not act or refrain from acting on the basis of any content included in this presentation without seeking legal or other professional advice regarding legal matters.

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