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Improving the Employee Experience: A Structured, Practical Method

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San Francisco

The Golden Gate Club

135 Fisher Loop

San Francisco, CA 94129

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Improving the Employee Experience: A Structured, Practical Method

— Business Model You® Certified Practitioner Course —

San Francisco, California Thursday and Friday April 11-12, 2019 9:30 am till 4:30 pm

Successful, forward-looking organizations operating in competitive markets recognize that attracting and keeping good people is no longer possible without providing a decisively better employee experience.

They also recognize that improved employee experience translates into improved customer experience.

Yet despite continuing problems with turnover, retention, and burnout, positive efforts to shape the employee experience remain haphazard at most organizations.

How can organizations create an employee experience that focuses people’s action, yet energizes them? Most organizations over-rely on verbal and written communications. But that approach is outmoded in today’s visual, systems-driven world.

A growing number of groups recognize the need for change and are using visual modeling to dramatically improve people’s workplace experience. Visual modeling shows people where they fit into teams and how to contribute. And visual modeling lets organizations attract, onboard, develop, and retain the people they can’t afford to lose.

This fresh approach to improving the employee experience can be readily learned and used by team leaders or individuals. It is based on the methodology described in Business Model You, the global bestseller published in twenty languages, and updated and informed by the originators’ latest work, Business Models for Teams.

The Business Model You® methodology shows people how to visually depict work at three different levels: 1) individual, 2) team, and 3) enterprise. It uses the same simple tool to grasp all three levels of work, leading to stunning insights about where people best fit in and can contribute most. Equally important, the jargon-free Business Model You® method itself is an intriguing, joyful process that is enthusiastically embraced by employees of all kinds.

A select group of 27 participants will spend two immersive days mastering the Business Model You® methodology in San Francisco. Working directly with the method’s originators, participants will study and learn the following:

  • Personal, Team, and Enterprise Modeling

  • Constructing and Debriefing Personal Service Models

  • Model-Based Coaching and the Three Questions™ Development Model

  • Implementation Design

Participants alternately serve as coaches, clients, and observers to practice the techniques and gain a true 360° understanding of the methodology. Work with training colleagues includes a blend of interactive presentations, pair and team exercises, case studies, brief videos, structured feedback sessions, and group-generated Q & A with the method’s originators. Candidates who successfully complete the two-day program are awarded a Business Model You® Master Class-Certified Practitioner certificate.

Enrollment Prerequisites

Applicants must commit to two full days of training. Enrollees will be informed as to specific preparations upon acceptance into the course.

Who Should Attend

Project leaders, team managers, human resource professionals, organization development consultants, coaches

Please note that registration is for two full days on April 11 and 12, 2019.

Program Overview

Day 1 User Experience: Modeling Work

Thursday April 11, 2019
Doors open: 9:00 am
Training begins promptly at 9:30 am


  • Set Goals: What Brings You to San Francisco?
  • Two Critical Business Model Lessons in 5 Minutes
  • Guided Tour of the Enterprise Business Model Canvas
  • Practice Drawing a Familiar Business Model
  • Guided Tour of the Personal Service Model
  • Draw “As-is” Models
  • Pair & Share “Painstorm”
  • Recap Lessons Learned

— Coffee Break —


  • Personal Service Model Case: From “Job” Description to Role Depiction
  • Think Out Loud Lab: Peer Consulting
  • Colleague Buzz Group | Q & A: Ask the Authors
  • Pair & Share
  • Morning Summary | Group Picture | Change Seats

— Lunch —


  • Draw “To-Be” Personal Service Model as Third Object for Development Discussion
  • Think Out Loud Laboratory 2: Visual Peer Feedback
  • Debrief | Q & A: Ask the Author

— Coffee Break —


  • Test New Models
  • Share With Colleagues
  • Roleplay: The Reunion
  • Summary and Evaluation

Social Hour | Networking

Day 2 Practitioner Training: Master Class

Friday April 12, 2019
Doors open: 9:00 am
Program begins promptly at 9:30 am

  • Facilitator Guide Overview
  • Set Goals: How Will You Use the Method?
  • Simple Rules for Drawing Models
  • Draw a New “As-is” Model
  • Pair & Share
  • Introduction to Model-Based Coaching and the Three Questions™ Development Model

— Coffee Break —

  • Model Coaching Practicum in Trios
  • Sharing & Debriefing
  • Morning Wrapup, group picture, table change

— Lunch —

  • Put Yourself on the Line!
  • Implementation Design Overview
  • Implementation Design Practicum Part I

— Coffee Break —

  • Implementation Design Practicum Part II
  • Implementation Design Presentations
  • Summary and Evaluation
  • Presentation of Certificates

Participation is strictly limited to a maximum of 27 participants. Participation fee includes:

  • 82-page facilitator guide Including complete 20-page workshop script/scenario
  • Three oversized Personal Service Model posters
  • Lifetime access to the Business Model You® online training course (in English)
  • Lunches plus daylong refreshments

Participants who successfully complete the two-day program will be Awarded a Master Class Certified Practitioner certificate. Read complete details about the Certified Practitioner training.

NOTE: Program is subject to change without notice. Please contact the organizer (info at BusinessModelYou.com) with questions. Cancellation terms: If you cancel up to six weeks before the event, 50% of your workshop fee will be refunded. After that date we cannot refund fees for any reason, but at any time you may designate someone else to attend the workshop in your place. Tickets prices will be refunded 100% if the workshop is canceled at the organizer's discretion. The organizer cannot be held responsible for travel reservation losses or inconvenience resulting from cancellations.

About the Location

Golden Gate Club

The Golden Gate Club is a beautiful Spanish Colonial style event facility located in the heart of the Presidio, the serene 1,480-acre national park immediately south of the Golden Gate Bridge in San Francisco. The Presidio's history stretches back to 1776, and today the site features stunning views of San Francisco Bay, the Golden Gate Bridge, Alcatraz, and the Presidio Forest. The Golden Gate Club is a 5-minute Lyft or Uber ride from the historic Marina District, which offers San Francisco's best combination of colorful yet reasonably-priced accommodations.

Watch Sushma Panikker describe the two-day workshop in detail. Visit Business Model You Community

Participant Praise for Business Model You®

"I learned more about strategy during the first two hours of the Business Model You® workshop than I did in two full days of expensive 'strategy training' in Paris."

Pavel Novak, Negotiation Trainer, Czech Republic

"The notes from the Master Class are invaluable."

Jane Leonard, Career Coach, UK

"Big insights. Very clear. Bestows confidence!"

Marco van Damme , Entrepreneur, The Netherlands

"The days had a nice flow, making it easy to learn. Gave me the confidence to start building skill in delivering my own workshops."

John Thompson, Consultant, UK

"I love Business Model You because it gives business model clarity, focus, and direction - all on one
page, with a proven, step-by-step method based on the building blocks of business itself It's simple, fast, and effective The visual aspect. is fun and engaging and, yes — it works !"

Bryan Lubic, Professional Development Advisor,
San Diego State University

"The facilitators were awesome :-)"

Laurence Pratt, User Experience Designer, UK

"This is an incredible book. It has changed my own life as well as those of my clients."

Mary Anne Shew, Small Business Consultant,
Rochester, New York

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San Francisco

The Golden Gate Club

135 Fisher Loop

San Francisco, CA 94129

View Map

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