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ICDM Contest Workshop on Cross-Device Connections

Drawbridge

Sunday, November 15, 2015 from 10:30 AM to 2:00 PM (EST)

ICDM Contest Workshop on Cross-Device Connections

Ticket Information

Type End Quantity
Workshop Admission Ended Free  

Event Details

Imagine you're planning a summer holiday to Iceland: you read a travel blog on your smartphone on the subway to work, search for hotels on your laptop during lunch, browse Reykjavik restaurants on a tablet while half-watching TV after dinner, and then download a travel book to your e-reader to skim before bed. 

As consumers move across devices to complete online tasks, their identity becomes fragmented. Marketers, hoping to target them with meaningful messages, recommendations, and customized experiences, aren't always able to discern when activity on different devices is tied to one user vs. many users.

During our contest, participants were tasked with identifying a set of user connections across different devices without using common user handle information, for the purpose of proving that a technological, probabilistic approach to cross-device identity is a viable alternative to relying on deterministic user handle information. 

Our workshop will give participants of the contest a chance to meet peers working in the field, share insights, thoughts and learnings from the contest and beyond. The workshop will feature presentations from the contest participants, a keynote talk from a renowned researcher in the field, and a panel discussion session as well. This workshop is being held in conjunction with the IEEE ICDM 2015 conference in Atlantic City. 

Have questions about ICDM Contest Workshop on Cross-Device Connections? Contact Drawbridge

When & Where


ICDM 2015: IEEE International Conference on Data Mining
Bally's Atlantic City Hotel and Casino
Marlborough C
Atlantic City, NJ

Sunday, November 15, 2015 from 10:30 AM to 2:00 PM (EST)


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Organizer

Drawbridge

Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. Our solutions give marketers new ways to intersect the consumer purchase journey to identify a person’s digital presence, anticipate their needs and intentions, and deliver appropriate messages – all in an efficient and privacy-friendly manner. We constantly innovate to extend a brand’s presence across the entire consumer journey, from smartphones, tablets, computers, and connected TVs today, to wearables and even linear TVs tomorrow. Learn more at www.drawbrid.ge.

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