ICDM Contest Workshop on Cross-Device Connections

ICDM Contest Workshop on Cross-Device Connections

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ICDM 2015: IEEE International Conference on Data Mining

Bally's Atlantic City Hotel and Casino

Marlborough C

Atlantic City, NJ

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Imagine you're planning a summer holiday to Iceland: you read a travel blog on your smartphone on the subway to work, search for hotels on your laptop during lunch, browse Reykjavik restaurants on a tablet while half-watching TV after dinner, and then download a travel book to your e-reader to skim before bed.

As consumers move across devices to complete online tasks, their identity becomes fragmented. Marketers, hoping to target them with meaningful messages, recommendations, and customized experiences, aren't always able to discern when activity on different devices is tied to one user vs. many users.

During our contest, participants were tasked with identifying a set of user connections across different devices without using common user handle information, for the purpose of proving that a technological, probabilistic approach to cross-device identity is a viable alternative to relying on deterministic user handle information.

Our workshop will give participants of the contest a chance to meet peers working in the field, share insights, thoughts and learnings from the contest and beyond. The workshop will feature presentations from the contest participants, a keynote talk from a renowned researcher in the field, and a panel discussion session as well. This workshop is being held in conjunction with the IEEE ICDM 2015 conference in Atlantic City.

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