How to Write an Effective Pitch: Q&A with Leah Paulos
Leah Paulos gives tips on capturing the genius of your work with a perfectly crafted elevator pitch or brief synopsis.
Date and time
Location
Online
Refund Policy
About this event
- Event lasts 1 hour
“What is your book about?” and “Why is it important to read–or cover–now?” are two questions you must be able to answer comfortably, confidently, and concisely. Leah Paulos of Press Shop PR and Book Publicity School gives tips on capturing the value and genius of your work with a perfectly crafted elevator pitch, and explains how to tailor your message to different audiences. This one-hour session is devoted to laying out best practices for writing a pitch rather than workshopping everyone’s materials, but the Q&A portion will allow for personalized advice.
What to expect: Approximately 15 minutes of presentation and 45 minutes of audience Q&A.
Ideal audience for this session: Authors of any genre with a new book coming out. If you are in the proposal or querying stage, this session may be helpful, but we will focus more on pitching for media attention and readers.
Ticketed attendees will get access to attend the live event and Q&A. If you buy a ticket and do not attend, you will not have access to a recording of the Q&A. Refunds will only be issued for cancellations at least 3 days in advance. A recording of the presentation (not including the Q&A) will be made available for all Authors Guild members later.
The meeting will take place via Zoom with automatic closed captioning. To request any other accessibility features, please email support@authorsguild.org and we will make every effort to accommodate.
Presenter
Leah Paulos is the founder and director of publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of publishing and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on #1 bestsellers including March by Rep. John Lewis and On Tyranny by Timothy Snyder, and titles by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leahleads the workshops at Book Publicity School, which offers virtual classes and coaching on book promotion. She graduated from Cornell University and lives in Brooklyn with her husband and two sons.
Frequently asked questions
These will be Zoom meetings, so that everyone can be on camera and able to unmute. After the guest speaker gives a ~15-minute presentation, the rest of the hour will be Q&A. You can remain off-camera and type in questions as well.
We cannot guarantee that you will receive a robust, personalized answer to every question, but our guest speakers will do their best. We recommend asking questions that a professional book publicist can reasonably be expected to answer on-the-spot, rather than questions that would require research.
It’s not necessary to be on camera or speak during the event. You will be able to pre-submit questions and type in a Q&A box during the live event.
Organized by
With more than 15,000 members, the Authors Guild is the nation’s oldest and largest professional organization for published writers.