How to use storytelling to drive change: 1-Day Workshop

There’s never been so much competition for your audience’s attention— so how do you make sure your message gets through? It’s not enough to just get noticed. To make a real impact, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this full-day, interactive workshop, you'll learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the workshop, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

From past workshop participants:

“The workshop was very helpful for using storytelling as a strategic tool and finding new and impactful ways to engage our audience. The team appreciated the different case studies, as well as applying the storytelling framework to one of our current projects. We were all extremely happy with the workshop and left with a renewed sense of motivation.”
— Eros Bosisio, Head of Internal Communication, International Committee of the Red Cross (ICRC)

"Thanks for the great seminar on storytelling today. Great insights and very useful tips!"
— Communications Manager, an international organization in Geneva

In this workshop, you will:

Understand how to use story to persuade diverse audiences
Learn the storytelling framework that makes your audience care about your message
Explore examples of persuasive storytelling in a variety of channels: ad campaigns, internal communications, websites, videos, brochures, etc.
Apply what you learn to your own communications campaigns through brainstorming and discussion with other participants
Gain research and facts that will help you convince leaders in your organization of the power of storytelling
Get feedback and support on your story ideas from the trainer and a small group of communications professionals

Workshop outline

1. Persuasive Storytelling: What it is and why you need it
What makes a story persuasive and why use story in the first place? This introduction explores the proven power of storytelling and explains why it should be at the heart of every communication.

2. What Makes a Story Compelling: How to captivate — and convince — your audience
To convince your audience to take action, you first need to capture their attention and keep it on your message. We’ll explore how to rise above the noise to reach your audience, and then make them care what you have to say.

3. How to Tell A Story: The 6 elements every story needs
In this section, we’ll look at how the traditional elements of a good story apply to professional communications. We’ll learn the six elements every persuasive story needs, and find out which one most organizations get wrong.

4. Putting It All Together: Applying the strategies of persuasive storytelling to your communications
Throughout the workshop, you'll apply what you’re learning to a current or future communications project. By the end of the workshop, you’ll have captured your creative ideas and made tangible steps towards developing your next campaign.

Who's it for?

Whether you want your audience to make a purchase, support your project, get involved or change their minds, creating a story they care about is the only way to inspire action and make lasting change. As such, this workshop is for anyone who needs to drive change, including:

Communications professionals
Copywriters
Business owners
Entrepreneurs
CSR teams
Project managers

Not sure if the workshop is for you?

Just ask! Send me an email at elissa@elissabertot.com for more information.

How to Use Storytelling to Drive Change — Full-Day Workshop

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