In this workshop, Ata will introduce you the new digital marketing channel 'web push notifications' (a.k.a. browser push notifications) and explain the best practices on how to use them and have an automated retargeting channel to recover conversions without spending any budget on advertising.

Having worked specifically on web push notifications for 4 years, he is one of the unique marketers in the world having a comprehensive know-how on this channel and he will reveal his best practices on this channel, which he learned while working with more than hundreds of websites.

He will also share some of the case studies with their customers, show use cases for different industries and finally he will do a live demo on a sample ecommerce website.

Who should be attending this meetup?

Web push notifications is still a new channel in digital marketing world and not many people are aware of them, neither its use cases nor its best practices. Anybody who would like to learn how to start using it in an optimal way should attend the meetup.

From digital marketers to CRM managers from startup founders to product managers, whoever is working on digital marketing or user journeys to increase conversions and revenue on their website should come to the event.

What do you get out of it?

You will learn the following, at the end of the workshop:

- The 'Funnel', why 'Retention'
- What are web push notifications? How does it work?
- How it differs from other marketing channels such as retargeting ads, app push notifications, emails, etc.?
- How to use it as a user retention channel to bring customers back alongwith other channels?
- How effective and profitable are they compared to other marketing channels?
- How to automate them? How to personalise them? How to get the most out of them?
- How to use them as an automated retargeting channel without ads at B2C?
- How to use them within your marketing automation workflows at B2B?
- Results of their case studies based on the experiments at existing customers
- Use cases in different industries from e-commerce to travel, from classified to SaaS.

There will be a live demo at an example ecommerce website.

Lastly, as always, there will be a quality 1 hour+ networking session to meet with fellow digital marketers in Barcelona.

Speaker: Ata GUR

Even being an engineering graduate, Ata started his career in Digital Marketing, at the early stages of the digital era. He has been working in Digital Marketing for more than 9 years, having worked in different kind of companies agency, startup, corporate.

He also co-founded and mentored multiple startups. In his last role before his last startup, he was the head of digital marketing at a large e-commerce company in Turkey. He managed a team of 6 people, many third parties and an annual annual budget of €2M.

As his last startup, he co-founded Frizbit, a marketing tech startup based in Barcelona, which is currently incubated by Barcelona Activa. He also taught Digital Marketing and SEO a few years at Master's programs as a part-time lecturer.

Agenda:

18.30 - 19.00 Doors Open, Welcome & Registration
19.00 - 20.00 Workshop & Q&A
20.00 - 21.30 Networking & Beers

Where is the event going to take place?

The event is going to take place at one of the best co-working spaces in Barcelona: Aticco Verdaguer.
The Aticco Verdaguer space is located at Gracia. The event will be on the first floor which has a large terrace to take fresh air, enjoy beers while networking.
The metro station: 'Verdaguer' (L4 & L5) is right next to the event location.
The address: Carrer de Provença, 339.

About Co-Organisers:

Frizbit

Frizbit is a Barcelona-based marketing tech startup currently incubated by Barcelona Activa. Its marketing automation platform helps digital marketing teams of online businesses to bring customers back to their websites, recover conversions, and increase revenue by sending automated and hyper-personalised messages based on user behaviour. It triggers messages through email, sms, web push notification and webhook channels.

Aticco

Aticco is not just a workspace, it is an innovative ecosystem for startups and entrepreneurs where projects grow. Creativity, collaboration, and experimentation are the key to keeping your business evolving. We accompany you on the road to building connections, generating.

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Make sure to get your tickets for the meetup by clicking the button. Hurry up, because there are just a limited amount of spots!