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How to Use A/B Testing to Create Growth by CROmetrics PM

Product School

Saturday, June 8, 2019 from 12:00 PM to 1:00 PM (PDT)

How to Use A/B Testing to Create Growth by CROmetrics...

Ticket Information

Type End Quantity
Watch it Online
Only registered attendees will be sent access to the Livestream via email
Jun 8, 2019 Free  

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Event Details

*** DISCLAIMER: This event is ONLINE ***

A/B testing is a experimentation practice that helps to unlock the full potential of a growth marketing program. Regardless of your company’s business goals, deciding what you will test should be founded in what’s going to move the needle up and to the right for your team. This talk is going to dive into how you can build a high-velocity testing program, why being data driven can help you avoid costly product design mistakes, as well as which experiments won at top companies.

Main Takeaways:
- Discuss what A/B testing is and why it’s essential to creating a successful growth experimentation program
- How to implement a ‘culture of experimentation’
- Leveraging data to drive decision-making for upcoming site enhancements

Meet the Speaker: Mark Marcello,MBA

Mark Marcello is a Product Manager at CROMetrics in Boston. He has previously worked as Co-Founder at Hereford & Newbury. Mark became a Product Manager and found that his wide range of skills were a perfect match for a career in product.

View the Speaker's LinkedIn

*** DISCLAIMER: This event is ONLINE ***

Have questions about How to Use A/B Testing to Create Growth by CROmetrics PM? Contact Product School

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Product School

Founded in Silicon Valley in 2014, Product School is the first technology business school.


We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.


Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.


Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.


In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.



Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Book, organize meetups in over 150 cities worldwide, host the Product Awards, and run ProductCon, a multi-city conference attended by thousands of professionals every year.


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