For the first time ever at Adobe Summit, Accenture Interactive is bringing you more thought leadership, more compelling customer journeys, and more tips-and-tricks to help you deliver the best experiences on the planet. How? With fun, informative and engaging sessions in our inaugural Mini-Theater, located right in our Adobe Summit Booth (#505).

How to Unite Sales and Marketing — Start ‘Smarketing’ With Dynamics 365

If you’re eager to empower your sales through the latest innovations in intelligent, data-driven marketing, this session is for you. We’ll explore the concept of “Smarketing” (sales + marketing), as powered by Microsoft Dynamics 365 Customer Engagement (CE) and Adobe technology. A “Marketing Command Center” in Dynamics 365 CE eliminates the challenges that often hamper marketing and sales teams.

Thanks to Microsoft and Adobe joining forces in this exciting new arena, marketers can now create, launch and monitor campaigns and engagement activity directly from their Marketing Command Center. We’ll show you marketing professionals can also provide every piece of engagement activity to sales teams easier and faster than ever before. In return, sales teams can instantly share feedback to marketing teams about the quality of marketing leads so that campaigns can be optimized and targeted more effectively and efficiently in near real-time.

You won’t want to miss seeing how this marketing magic unfolds!

Mishel Justesen

Group Manager, Dynamics 365 & Marketing Technology

How to Unite Sales and Marketing — Start ‘Smarketing’ with Dynamics 365