It starts with uncovering and embracing actionable insights.

This session will focus on tools and tips that you can apply today to drive the voice of your consumer and customer into your critical business decisions. Some of the questions we will tackle include:

How do I weave consumer insights into startup business decisions ranging from product and concept optimization to volume forecasting and market sizing?
What do BigCos do well (and not so well!) with it comes to consumer insights and understanding? What are the lessons learned that apply to our startup experience?
What are the common mistakes we make when gathering and interpreting consumer and customer insights?
What are the steps we can all take today to make more consumer-centric decisions?

About the Speaker

Dirk Commandeur is an independent consultant focused on translating consumer and customer insights into actionable product and marketing recommendations. Dirk has led engagements with clients in industries ranging from CPG to Retail Banking to Tech/Telecom. Prior to starting his consulting business in 2018, Dirk spent 20 years in a variety of leadership roles with Procter & Gamble, Fifth Third Bank, and Nielsen.

About Cintrifuse

Cintrifuse is on a mission to make Greater Cincinnati the #1 tech startup hub in the midwest and among the most attractive innovation hubs in the nation. The Cintrifuse Startup Series is designed to help grow and scale tech/tech enabled startups. Sessions are geared towards Cintrifuse members but currently free and open to the public. For more information and to apply for Cintrifuse Membership, click here.

How to Uncover Actionable Consumer Insights

Follow this organizer to stay informed on future events

Events you might like

Analyzing Sensory Data for Actionable InsightsAnalyzing Sensory Data for Actionable Insights

Marketing and Consumer InsightsMarketing and Consumer Insights

The Consumer Outlook in SEA 2025 by Milieu InsightThe Consumer Outlook in SEA 2025 by Milieu Insight

Analyzing Sensory Data for Actionable Insights

Marketing and Consumer Insights

The Consumer Outlook in SEA 2025 by Milieu Insight