How to Thrive At DIY Design (Without Making Your Designer Mad)

Modern marketing teams need more creative collateral than ever, meaning non-designers are often tasked with taking the reins on some design tasks while designers focus on critical marketing projects. Enter Canva, the savior for collaborative DIYers—and most pro designers’ least favorite tool.

In this presentation we’ll dive into Canva and design collaboration. You’ll walk away with a better understanding of:

• How to seamlessly move from using Canva for quick designs to collaborating with designers for more polished visuals
• Best practices for designing in Canva as a non-designer
• How to foster a collaborative mindset across the full creative team to align with long-term strategic goals

ABOUT THE SPEAKER:

Sarah Eutsler flexes her “unicorn” mix of skills as Green Loop Marketing’s Creative Director. With 15+ years of marketing, design and communications experience, she regularly leads strategy and design for Green Loop’s clients. Her background includes working with a diverse range of non-profit organizations, start-ups and businesses in both the B2B and B2C spaces, including beauty, e-commerce, and education.

Sarah is a proud DePauw University alum, where she graduated cum laude with a degree in English Writing. She also holds a Master of Arts in Digital Storytelling from Ball State University and a certificate in Current Affairs Fundraising from The Fundraising School, part of the Lilly Family School of Philanthropy at Indiana University. When she’s not tracking the data and delivering creative for Green Loop’s clients, she enjoys painting, reading, watching too many shows, and hanging out with her rescue cat Wiley, who is a weirdo but she loves him anyways.

LOCATION:

The event will take place in the Pitch Bleachers and Lower Café area at 16 Tech.

PARKING:

Free street parking is available along Gent Avenue.

Paid hourly parking is available in the two visitor surface lots. Parking can be paid for at the pay station or by accessing the ParkMobile app. Rates:

• 0-2 HRS: $3.00
• 2-4 HRS: $5.00