How to Target Growth Using a Niche Marketing Strategy

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Online event

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Event description
CPAs and accountants: learn how to attract and retain new clients by creating and executing a niche marketing strategy.

About this event

If you are like most CPAs and accountants, adding and retaining new clients is a top priority. Niche marketing remains the most effective strategy to do so. This has become even more apparent since the pandemic. Clients in every industry have been impacted and need solutions from CPAs and accountants with specialized knowledge of their industries.

Attend this workshop if you:

• Would like to shift from a generalist to a niche practice.

• Want to execute a niche marketing strategy but don’t know how to get started.

• Would like to increase your firm’s profitability.

• Would like to invest your marketing budget in a smarter way.

• Would like to easily identify your prospects.

• Would like to break through geographic barriers for new business.

Deliverables include:

• 75-minute live workshop

• PowerPoint slide deck

• Niche marketing plan template

• Marketing budget template

• Access to the workshop recording for 30 days

Join me as I take you step-by-step to create and execute a niche marketing strategy. Let 2021 be the year to focus your time and money investments to create a niche practice that will result in increased profitability, efficiency and fun.

Thank you.

Jean Marie Caragher


Capstone Marketing

Workshop Presenter


How can I contact the organizer with any questions?

Contact the organizer at jcaragher@capstonemarketing.com.

When will I receive the login instructions and other deliverables?

You will receive the login instructions and other deliverables in advance of the webinar. They will be sent to the email address used for the purchase. To ensure delivery, please add my email address – jcaragher@capstonemarketing.com - to your email client address book or whitelist capstonemarketing.com.

Is this webinar eligible for CPE?

Yes, this webinar is eligible for 1.5 hours of CPE for the live version only.

Date and time


Online event

Refund policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Organizer Capstone Marketing

Organizer of How to Target Growth Using a Niche Marketing Strategy

For CPA firms seeking to improve their marketing, Capstone Marketing is the go-to resource for strategy and implementation. With over 30 years of experience working solely with CPAs, Capstone Marketing's president, Jean Caragher, knows the challenges and opportunities firms face today. Her experience and knowledge, combined with her practical approach, help growth-focused CPA firms attract the best clients and talent.

A well-respected industry specialist, Jean is an inaugural AAM Hall of Fame inductee, a multiple AAM-MAA award winner, and a CPA Practice Advisor Thought Leader. She has twice been named one of Accounting Today’s 100 Most Influential People in Accounting.

Services include marketing planning, Brand Surgery, Advanced Pricing Methods(R), inbound marketing, client satisfaction, merger integration, retreat facilitation, and outsourced CMO.

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