How To Start A Line / The Business of the Design Business
Event Information
Description
Who: Industry professionals Sarah Ferrence of Mod. Merchant, Lynne Dixon-Speller of Edessa School of Fashion, and Kelly Mutsch of Ram Group Inc.
What: Educational Seminar and Workshop from 8:30 am - 12:30 pm, Arrive between 8 am - 8:30 am for registration
When: March 23, 2019, 8:30 am - 12:30 pm
Where: Foley & Lardner LLP, US Bank building, 777 East Wisconsin Ave., 40th floor, East conference room
Cost: $147 per person
Contact for questions: sarah.mod.merchant@gmail.com
Details: Parking (validated), directions, ticket confimation on Eventbrite. Beverages and light snacks provided.
Do you have a brand or line idea? Do you have samples of your product? Do you know who your customer is? Do you know how to source a manufacturer? Do you know how to cost your product? Do you know what retailers are even looking for?
Learn from three experienced industry professionals who will cover topics across product development, merchandising strategies, design, texiles, quality assurance, sourcing and manufacturing.
Get ready for us to cover some of the most overlooked aspects of launching your brand.
Agenda:
8 am - 8:30 am: registration and arrival
8:30 am -9:30 am: Sarah of Mod. Merchant
Topics to include: Learning about your customer, SWOT analysis, understanding your competition and the market, discovering your niche, developing a strategy that will work for your brand.
9:30 am - 10:30 am: Lynne Dixon-Speller of Edessa School of Fashion
Topics to include: Creative process, textiles and fabric overview, construction and quality assurance, business needs for small startups
10:30 am - 10:45 am: Break
10:45 am - 11:45 am: Kelly Mutsch of Ram Group Inc.
Topics to include: Sourcing fabrics and trims, what to look for in a manufacturer, costing overview, domestic vs overseas production, logistics overview
11:45 am - 12:30 pm: Q and A and networking opportunity
Organizer Edessa School of Fashion
Organizer of How To Start A Line / The Business of the Design Business
EDESSA SCHOOL OF FASHION
With $250 billion spent annually on fashion, the industry employs 19 million workers. And though much manufacturing has moved offshore, its creative side is thriving. Today there are over 17,000 fashion designers in America – a number that has doubled in the past ten years, and they have begun to move the creative energies of American fashion to new venues; away from its traditional bases in New York and Los Angeles. This presents an extraordinary opportunity for Milwaukee, the home base for the only independent fashion school in the United States to be led by an African American administration.
A world-class school of fashion in Milwaukee, with a curriculum that includes design, marketing, production and retail skills, that fills a burgeoning regional need and provides diverse and often lucrative employment opportunities for its graduates. They may work for large design houses, international retailers or wholesalers, mid-sized local enterprises, create their own one-person design studios or free-lance. Whatever their choices, they will be harnessing their talents and training while productively realizing their passions -- opportunities facilitated by an education that recognized and helped develop their innate abilities. The education provided by Edessa School of Fashion.
