Who: Industry professionals Sarah Ferrence of Mod. Merchant, Lynne Dixon-Speller of Edessa School of Fashion, and Kelly Mutsch of Ram Group Inc.

What: Educational Seminar and Workshop from 8:30 am - 12:30 pm, Arrive between 8 am - 8:30 am for registration

When: March 23, 2019, 8:30 am - 12:30 pm

Where: Foley & Lardner LLP, US Bank building, 777 East Wisconsin Ave., 40th floor, East conference room

Cost: $147 per person

Contact for questions: sarah.mod.merchant@gmail.com

Details: Parking (validated), directions, ticket confimation on Eventbrite. Beverages and light snacks provided.

Do you have a brand or line idea? Do you have samples of your product? Do you know who your customer is? Do you know how to source a manufacturer? Do you know how to cost your product? Do you know what retailers are even looking for?

Learn from three experienced industry professionals who will cover topics across product development, merchandising strategies, design, texiles, quality assurance, sourcing and manufacturing.

Get ready for us to cover some of the most overlooked aspects of launching your brand.

Agenda:

8 am - 8:30 am: registration and arrival

8:30 am -9:30 am: Sarah of Mod. Merchant

Topics to include: Learning about your customer, SWOT analysis, understanding your competition and the market, discovering your niche, developing a strategy that will work for your brand.

9:30 am - 10:30 am: Lynne Dixon-Speller of Edessa School of Fashion

Topics to include: Creative process, textiles and fabric overview, construction and quality assurance, business needs for small startups

10:30 am - 10:45 am: Break

10:45 am - 11:45 am: Kelly Mutsch of Ram Group Inc.

Topics to include: Sourcing fabrics and trims, what to look for in a manufacturer, costing overview, domestic vs overseas production, logistics overview

11:45 am - 12:30 pm: Q and A and networking opportunity