How to Reach the Next Generation with New Media Storytelling
Today’s audiences scroll fast, skip ads, and crave authenticity. In this program, Eric Gray shares the unbreakable rules of content, how to craft videos that actually get watched, and the creator mindset brands need to win in the new media world. You’ll walk away with practical insights to elevate your brand’s storytelling and build deeper connections with the next generation.
Eric Gray is a former sports radio producer turned marketing executive who built award-winning social teams at EA SPORTS and Universal Parks & Resorts. Now the founder and CEO of Maverick Content Studio, he helps brands like VISA, Warner Brothers, and NBCUniversal connect with fans through storytelling, social media and binge-worthy content.
Networking & Breakfast: 8 – 8:30 a.m.
Program: 8:30- 9:30 a.m.
Location: UCF Downtown Campus Dr. Phillips Academic Commons | 528 W Livingston St, Orlando, FL 32801| Parramore Room (107)
Parking: The following link will provide parking information and a map of the UCF Downtown campus: https://www.ucf.edu/downtown/transportation/#parking.
The closest parking option is PG2: UnionWest Parking Garage. Street parking may also be available in the surrounding area. Please note that parking fees may apply.
