In this presentation Elisa Nieves and Kidra Shadroo go over principals of turning an online campaign to success through data analysis.

We will explore how to set up the appropriate data tracking via Adwords, how to pull analysis from your internal data sources and finally how to align data to make optimizations. We will also look at the analysis will influence your bottom line and improve sales for direct response campaigns.

Aligning data across your digital campaigns and internal sales report is essential to optimizing campaign performance. We will review how Kidra & Elisa used data insights to improve campaign performance and ultimately campaign ROI.

Speakers' Bio:

Elisa Nieves is a digital marketing professional with 6+ years of experience managing direct response campaigns (search, display, social, & email marketing) while using dating analysis to optimize and improve front end and down funnel performance metrics.

Kidra Shadroo is VP of technology at Rooftop Digital. He's passionate about creating scalable and quality technology solutions. His specialty is tailoring the processes and procedures that fit people and environment and maximizes efficiency and productivity.

Sujit Ghosh

sujit.ghosh@3sgbs.com

818-878-0834