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The best products are made when the risky decisions, from stories to strategy, are backed by data. But even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?
Key topics: -What metrics should you look at when evaluating product performance? -How much qualitative vs quantitative discovery should you do? -What discovery techniques will help you answer the most important questions? -How can you check your own biases and keep an open mind? -How can you communicate your discovery findings to change minds without bruising egos?
Meet the Speaker: Holly Hester-Reilly
At Shutterstock, Holly successfully made the case to shutdown Skillfeed, an internally launched startup in the online education space. Next she led the launch of Shutterstock Editor from prototype to successful public beta in 3 months, generating praise from the target users who loved that it saved them time. Holly then followed it up with a validated roadmap to support an increasing amount of valuable customer outcomes. This helped a wider audience and a resource plan to scale the team 3x so that they could deliver on the original vision as fast as possible. By the end of Shutterstock Editor’s first year, the team had earned a reputation for continually delivering valuable improvements and product usage had grown 10X from its first month.
Since then, Holly has helped several businesses determine when to invest, persevere, pivot, or kill everything from feature ideas to business units. She believes that the best product leaders are not only good at building new products, but also at recognizing when resources would be better spent elsewhere. Holly loves sharing these learnings with product leaders who practice these entrepreneurship skills, whether in startups, scaling companies, or enterprises.
-- Please note: - Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available) - No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to events@productschool.com - For last minute questions, send a text to: (646) 679-7377
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Contact Product School
When & Where
Product School New York
1216 Broadway, 2nd Floor, New York, NY 10001
New York
Thursday, February 15, 2018 from 6:30 PM to 8:30 PM (EST)
Founded in 2014, Product School is the world’s first technology business school.
We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.
Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.
Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.
Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.
Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.
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