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We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
What You’ll Learn:
How to navigate automated ad formats
What ad testing looks like in today’s landscape
How to create winning ad copy based on audience
ABOUT BROOKE OSMUNDSON
Brooke serves as the Associate Director of Paid Search at NordicClick Interactive with over 6 years’ experience. She helps her clients grow their digital strategies using tactics from paid search, social media and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends", has spoken at SMX West, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign” and most recently had her client strategy shortlisted for two 2019 US Search Awards.
When not working, you can find her enjoying a round of (novice) golf, catching up on the latest episodes of Law & Order SVU, or Instagramming her corgi and cat (who have more followers than her).
MnSearch is a Minnesota non-profit organization dedicated to building a local community that advances search engine marketing by providing networking events, sharing knowledge and educating members and the public.
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