How to Leverage IIoT to Improve Medical Device Innovation and User Insights

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PTC Headquarters

121 Seaport Boulevard

Boston, MA 02210

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Event description
Apply connected technology (IIoT) to improve medical device field performance and gain user insights. Panel includes Hologic and MassMEDIC.

About this Event

The lack of visibility into device field performance has a significant impact beyond patient safety and risk management. Failure to truly understand how customers are using a device represents a missed opportunity to make user-driven enhancements and to identify untapped market needs.

To address this challenge, medical device companies are incorporating secure Industrial Internet of Things (IIoT) solutions to gain live product performance monitoring and to improve business operations. Our panelists will explore this issue from multiple vantage points, such as:

1. Address regulatory compliance: Discuss existing requirements and highlight looming mandates for “proactive” PMS

2. Spotlight blind spots in the current PMS process

3. Share examples of medical IIoT applications that can:

  • Monitor performance down to the device level
  • Identify and mitigate risk before potential problems escalate

4. Leverage real-world user insights to prioritize product development enhancements based on quantifiable data

5. Outline five steps in the path to proactive PMS (IIoT adoption)


Noon - 1:00 p.m.: Networking and lunch

1:00 p.m. - 1:45 p.m.: Panel discussion

1:45 p.m. - 2:30 p.m.: Network and "test drive" PTC's interactive IoT & AR demos

Panelist Biographies:

Anthony Moffa, Senior Director – ThingWorx IIoT Platform, PTC

Anthony Moffa manages portions of the ThingWorx product line. Prior to joining PTC in 2017, he played a key role growing Becton Dickinson’s remote diagnostic customer base by a factor of 13x in the first year. He started his career as a manufacturing engineer in GE’s Aerospace Group and spent a majority of his career designing, implementing, and servicing diagnostic systems. A graduate of Villanova University’s College of Engineering, Anthony is also a certified Lean Practitioner and a Six Sigma Master Black Belt.

Brian Johnson, President, Mass. Medical Device Industry Council (MassMEDIC)

Brian directs MassMEDIC initiatives and works with the organization’s 300 members to develop its policy agenda. Brian joins MassMEDIC as an accomplished author and media entrepreneur. He launched the news site in 2007, and also founded Medical Design & Outsourcing and Drug Delivery Business News. He also developed DeviceTalks events, which are held three times annually across the U.S. WTWH Media acquired or runs the media properties that Brian developed. Additionally, his critically acclaimed first novel, "MWD: Hell is Coming Home", was published by Candlewick Press in 2017.

Elizabeth Couture, Security Software Engineer, Geisel Software

Elizabeth blends user needs with regulatory compliance requirements to develop effective software applications. Her experience spans from enterprise software architecture design to interactive mobile apps. At Geisel Software, she develops solutions for medical and industrial IIoT with a focus on security, reliability, and ease-of-use. Elizabeth previously worked at enterprise health records (EHR) software platform provider Meditech. She is a Clark University graduate.

Paul O’Connor, Director of Medical Development, Boston Engineering

Paul applies his product commercialization experience to advance new products and technologies for medical device, and biomedical clients at Boston Engineering. Previously, he directed business strategy and product innovation for Smith & Nephew Orthopedics (S&N O) and other organizations. Notable accomplishments at S&N O include leading 24% increase (CAGR) in new product revenues for its Tissue Repair Group during a five-year period, and directing four major project launches within 18 months its Extremities business. He holds a BSME from Northeastern University and a Master of Science in management from Lesley University.

Raj Sivakumar, Global Product Director, Hologic

Raj combines his engineering and marketing experience to commercialize innovative products with an emphasis on usability and performance. At Hologic, Raj manages marketing for the Fluoroscan InSight FD Extremities imaging system. Previously, at Smith & Nephew, Raj developed and executed the company’s global orthopedic extremities product strategy. In this capacity, he launched products focused on soft tissue and trauma repair. Raj holds an MS in Industrial and Systems Engineering from Ohio State University, and certificates from the MIT Sloan School of Management and the Harvard Extension School in marketing, management & leadership.

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PTC Headquarters

121 Seaport Boulevard

Boston, MA 02210

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