How to Know What Kind of Marketing Help You Need

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How to Know What Kind of Marketing Help You Need

Part 4 of a 4-Part Series in Practical Marketing Solutions for Community Theaters, hosted by PACT

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About this event

How to Know What Kind of Marketing Help You Need

This session teaches you how to find, evaluate, and implement marketing support, whether you’re adding a temporary intern or investing in your first full-time marketing staff member. Emily and Jackie will teach you how to find good marketing contractors, how to solicit and review bids, and how to navigate common marketing lingo like ROI, CTA, Bounce Rate, Conversion Rate, and more.

About this Series

Practical Marketing Solutions for Community Theaters

A four-part workshop series with advice you can actually use.

As a community theater leader, you’re stretching every resource you have—staff time, budget, advertising, board relationships—to make magic on stage and bring the arts into communities. In this series of practical, information-packed workshops, we’ll teach you the strategies and tools you need to build engagement, reach the right audiences, and meet your business goals.

While the workshops can be taken à la carte, this four-part series is a comprehensive training curriculum designed to help you punch above your weight. If you join all four sessions, you’ll receive a package of resources to help you hit the ground running and the chance to win a free Strategic Power Hour with Workhorse Collaborative.

Don't forget to register for all four sessions!

Part 1 of 2: First, Clean Your House. Then, Invite People In - October 7, 2021

Part 2 of 4: How to Market with Little (or no) Money - November 11, 2021

Part 3 of 4: Are You Newsworthy? - January 13, 2022

Part 4 of 4: How to Know What Kind of Marketing Help You Need - February 10, 2022

Who's Teaching?

Jackie Baker (she/her) & Emily Willson (she/her)

Jackie and Emily have spent their careers helping nonprofits, arts organizations, independent creatives, and small businesses tell their story and grow their company despite their shoestring budgets and scrappy teams. They've worked in the trenches of nonprofit theater and use their expertise in marketing, business, and media relations to help you get things done and sleep easier at night.

You can learn more about Jackie and Emily here.