In this course, business owners will learn how to implement email authentication protocols such as SPF, DKIM, and DMARC to secure their emails and ensure they reach their customers' inboxes. Participants will discover how to set up these protocols, monitor their performance, and avoid deliverability issues. Additionally, they will understand how a custom email marketing system can automate the entire process, ensuring compliance and maximizing engagement.
Course Structure:
Module 1: Introduction to Email Authentication (10 minutes)
This module introduces the concept of email authentication and its critical role in protecting your business from email fraud. Participants will understand the reasons Microsoft, Google, and Yahoo are enforcing stricter policies and the consequences of non-compliance for businesses. The module also explains the importance of ensuring email deliverability and how email authentication helps keep communications secure.
Module 2: Understanding SPF, DKIM, and DMARC (15 minutes)
In this section, business owners will learn the definitions and roles of SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). Each protocol will be explained in simple terms, detailing how they help validate emails and protect your domain from malicious attacks such as spoofing and phishing. The module emphasizes the need to use all three protocols together to maintain a strong email security system.
Module 3: Setting Up and Configuring Email Authentication (20 minutes)
This module provides a detailed, step-by-step guide on how to set up SPF, DKIM, and DMARC for your domain. Business owners will learn how to add authentication records to their DNS settings and test their email system for proper configuration using tools like MxToolbox. The module also covers common pitfalls to avoid and how to ensure ongoing compliance with email authentication standards.
Module 4: The Consequences of Non-Compliance & Protecting Your Brand (10 minutes)
This section discusses the risks of not authenticating emails, including the potential for emails to be sent straight to the junk folder. The module explains how non-compliance can negatively impact engagement, customer trust, and brand reputation. Business owners will also learn how a custom email marketing system can protect their brand by automating the authentication process and ensuring ongoing deliverability.
Module 5: Why You Need a Custom Email Marketing System (15 minutes)
The final module explains the benefits of using a custom email marketing system. Participants will learn how such a system automates email authentication, monitors deliverability, and ensures compliance with email standards. This system also allows for better personalization, improved engagement, and optimized email performance, all while reducing the risk of spam issues. A case study will illustrate how a custom email marketing system can transform email marketing efforts.
Final Assessment & Call to Action (5 minutes)
The course concludes with a recap of key concepts, emphasizing the importance of email authentication and the advantages of implementing a custom email marketing system. Business owners will be encouraged to take action by starting the implementation process and will be offered a free consultation to discuss their specific needs. A special offer for a custom email system at a discounted rate will be extended to attendees.
