How to Increase School Enrollment with Digital Marketing

Struggling to grow your school’s enrollment? You’re not alone — and this free workshop can help.

Join us for a live, interactive training designed specifically for school leaders, communications teams, and operations staff who want to take control of their digital marketing strategy and increase enrollment in 2025.

Choose from two free sessions:

• January 9, 2025 — 10:00 AM EST
• January 16, 2025 — 10:00 AM EST
  (Pick the time that works best for you)

What You’ll Learn:

• How to simplify your enrollment funnel to attract and convert more families
• What your website and social media should be doing — but likely aren’t
• The 3 most common marketing mistakes that cost schools applications
• Free and low-cost tools to boost your digital presence
• What to measure (and what to ignore) when tracking enrollment growth

Plus: Get a Free Digital Enrollment Playbook

All attendees will receive our signature Digital Enrollment Playbook — a downloadable toolkit with plug-and-play templates, messaging prompts, content strategies, and a self-assessment to help you improve your school’s digital marketing immediately.

Who Should Attend:

• School leaders and administrators
• Marketing, enrollment, or communications team members
• Board members or operations staff responsible for outreach

Hosted by:

Ariana Santiago-Thomas — Founder & Chief Creative Strategist of Flylight Creative
With over a decade of experience helping schools stand out and scale enrollment, Ariana brings clarity, strategy, and creative insight to help you do more with less.